Branding is how you communicate your brand to the world. The following branding statistics show just how important and valuable good, quality branding can be in selling a product or service. It offers your business the opportunity to create its own reputation and values that it shares with the world.
In this article, you will find general stats and facts about branding, why branding is so important for businesses, information on personal branding, and lastly, some interesting data on employer branding.
If you’re interested in learning more about branding, read on for some key insights.
Top 10 Most Fascinating Branding Statistics for 2022
- 95% of top brands use one or two colors in their logo design.
- 90% of B2B leaders believe customer experience is the most important part of their strategy.
- 66% of people are more loyal to a completely transparent brand.
- 70% of Millennials will share their positive or negative feedback on the brand.
- 59% of consumers would rather buy new products from a brand they already know than an entirely new brand.
- Branding statistics confirm 42% of people will leave a brand due to frustration.
- 48% of people in the US will speak up when a brand does something disappointing concerning a social issue.
- 70% of potential employers make use of social media platforms to look into job candidates.
- 99% of employers are confident an excellent branding strategy is key for attracting top talents.
- 62% of the population believe that the brands will play a central role amidst the pandemic.
Basic Statistics on Branding
What do brands think is the most essential part of their strategy, and which brands are the most popular?
1. 63% of the people surveyed claimed that brands mattered most when it came to smartphones.
(Statista)
Another 53% took note of brands when it came to clothing and shoes.
48% valued brands when it came to TVs and HiFis, and 47% cared about brands when it came to bicycles, cars, and motorcycles.
2. 95% of top brands use one or two colors in their logo design.
(Design Buddy)
These interesting visual branding statistics show how using fewer colors in logo designs is immensely popular in the current market. As such, only 5% of top brands worldwide apply more than two colors in their logo design.
3. Apple was the most valuable brand in the world in 2022. It’s worth approximately $263.38 billion.
(Statista)
Next to Apple, the famous technology giant, we have Amazon, the second most valuable brand worldwide, worth about $254.19 billion.
Brand recognition statistics show us Google ($191.22 billion), Microsoft ($140.44 billion), Samsung ($102.62 billion), and Walmart ($93.19 billion) are close behind.
4. Surprisingly, in 2015, only 20% of manufacturing marketers said they had a documented content strategy that they used.
(Content Marketing Institute) (Content Marketing Institute)
According to these statistics, 50% of the marketers stated that they did, in fact, use a content strategy, but that it hasn’t been documented.
On the other hand, branding stats report that in 2019, the documented content strategies were far more popular.
81% of marketers said there are two most important benefits of a content strategy. It keeps everyone on the same page and helps inform the team of what content to create for their specific audience.
5. A person will see a brand image around five to seven times before they recall the brand.
(MarketingNutz)
In short, all branding efforts have to be persistent and continuous. Hence, you can’t give up on branding after only a short while.
6. Branding statistics for 2020 report that Facebook was the best social media brand.
(Trackalytics)
When it comes to the “Most Liked Fan Pages,” in 2020 and in 2021, Facebook is the company with the most likes — 214.61 million so far.
Samsung is the second brand with 159.81 million likes, followed by Coca-Cola (106.95 million) and YouTube (84.35 million likes).
7. Brand trustworthiness is an attribute that is highly important to consumers.
(Invesp)
31% of people claimed that trustworthiness is the number one attribute they look for in a brand.
Another 29% looked for creativity, 23% were attracted to intelligence, 22% valued authenticity, and 21% wanted more confidence from brands.
8. B2B branding statistics report 90% of B2B leaders believe customer experience is a vital part of their strategy.
(Forbes)
What is a B2B customer experience? First of all, it’s related to creating a personalized experience. Secondly, it’s linked to creating a permanent relationship with the customers. It also means that the brand needs to provide a fitting, digital solution.
And lastly, as the branding statistics by Forbes imply, brands need to focus on their workers. Motivated employees create a better customer experience.
9. Consumers are willing to give a brand seven seconds of their attention before forming the first impression.
(Forbes)
Meaning, brands need to offer their audience something that grabs their attention and draws them in right from the start.
10. 66% of people claim they are more loyal to a completely transparent brand.
(Accenture)
Transparency is vital if you want people to trust your brand and buy what you’re selling. If they feel that you’re hiding something, they are more likely to shop elsewhere for goods or services.
Importance of Branding Statistics
Why is branding important, and how can it determine the company’s success?
11. If branding is continuous and consistent through all the appropriate platforms, revenue could go up by 23%.
(Forbes)
This means that all the efforts that go into branding (design, copy, and layout) should work together to create a unified approach to branding. Even if you outsource your branding, you should ensure that all the elements are kept within the same guidelines.
12. When it comes to statistics about first impressions, it takes 0.05 seconds to form your opinion about the website you visit.
(8 Ways Media)
Only 0.1 seconds is enough for people to leave a good or a bad impression on others. It’s similar to branding, where the website’s design can determine whether someone will continue to browse through it or not.
13. More than 13% of customers said they would pay more for the brand’s offering if the brand made a difference in some way.
(Customer Thermometer)
In fact, branding statistics indicate that customers spend anywhere between 31% to 50% more for a service or product when the brand is positively impacting the world.
14. 70% of Millennials will share their positive or negative feedback on the brand.
(Millennial Marketing) (Statista)
Millennials make approximately 22% of the US population (72.12 million Americans). Unlike Generation X and Baby Boomers, Millennials buy beauty and personal care products more often than others. On top of that, this generation is big on tech and online shopping.
Millennials are highly affected by celebrity bloggers and influencers too
15. Branding stats reveal 59% of consumers would rather buy new products from a brand they already know than an entirely new brand.
(Invesp)
When it comes to attracting consumers to a new product, trustworthiness is key. Hence, it’s no wonder that so many companies invest in their brand awareness campaigns. One of the ways of providing funds for entrepreneurs could be collecting resources via crowdfunding.
16. Brand loyalty statistics point out men are more loyal to smartphone and tablets brands than women.
(Invesp)
47% of men remain loyal to the brand, whereas 43% of women do the same. The discrepancy is even more evident when it comes to clothes (30% vs 16%, respectively).
17. 4 in 10 Americans have avoided a brand on purpose to boycott it.
(Invesp)
Namely, when brands do or say something that goes against their loyal customers’ wishes and beliefs, they lose the trust and respect of those same customers.
18. 42% of people will leave a brand due to frustration, as reported by branding statistics.
(Accenture)
In addition, 21% will not return to that brand after abandoning them.
19. 77% of people choose brands that share their values.
(Vivendi)
Customers want to buy from meaningful brands that help make changes in the world. In fact, 55% of buyers think that brands have a more significant role than governments regarding a better future.
Based on the brand statistics from 2019, the most meaningful brands are Google, PayPal, Gillette, and Johnson & Johnson.
20. 48% of people in the US will speak up when a brand does something disappointing concerning a social issue.
(Accenture) (Business Insider)
For example, Dove, a brand that usually embraces beauty in all shapes and sizes, was highly criticized for a racist social media post back in 2017. Why? Because it showed an African American woman transforming into a white woman after using one of their products.
There was a loud public outcry about the post, and the company received many complaints from unhappy consumers.
21. According to brand story statistics, more than 20% of marketers invest in branded storytelling.
(HubSpot)
Brand storytelling is when the company uses a story to connect with its customers while focusing on their shared values.
Storytelling is essential for marketing since it can deliver a much stronger message to the customers. A good story can trigger various emotions. What’s more, it can be shared online.
Good examples of brand storytelling are Nike’s Equality campaign, Alaska Airlines, and Huggies.
Personal Branding Statistics
How important is personal branding?
22. 70% of potential employers make use of social media platforms to look into job candidates.
(Forbes)
Your online personal branding could affect your career. Yet it’s not just potential employers who look at your social media profiles.
As much as 43% of employers look at social media accounts belonging to people who currently work for them. Meaning, you have to watch out for what you post and share online as you never know who is watching or how it could affect your career.
23. 92% of people would rather trust other customer’s personal recommendations than the brand’s.
(Dreambox)
Personal branding statistics from 2019 also show that 65% of people believe in the results they find on the internet. In fact, when it comes to brands, they find these results to be the most trusted piece of information.
24. 82% of people will trust the brand more if its senior management members regularly post content on social media.
(Learning Hub)
On that note, if employees share something about the brand on social media, they will have more feedback than the content shared by the brand. Why? Judging by the personal branding statistics from 2020, employees have ten times more followers.
The stats also show us that employees who work for companies that invest in personal branding have a 27% chance to feel pretty optimistic about the brand’s future.
25. Online communities were said to become the new personal branding trend in 2021.
(Brands On Brands)
The pandemic and its “new normal” rules left a significant impact on the brands and their marketing campaigns. Due to the lockdowns, most people became virtually connected with each other, as members of a Facebook group or another online community.
This means that brands would have to use new tools to stay in the game.
Employer Branding Statistics
What is employer branding’s role, and can it leave a mark on the brand’s reputation?
26. 72% of recruiters say employer branding makes a huge difference when it comes to hiring.
(LinkedIn)
Why is a brand important? People want to know a potential employer’s brand before deciding on whether they want to work for said business or not.
27. 55% of recruiters claim they use employer branding strategies to increase the reputation of the company.
(LinkedIn)
Consequently, they have a strategy in place to market the company as a place where people want to work. 59% agree on investing in an employer brand.
28. 99% of employers are confident an excellent branding strategy is key for attracting top talents.
(HubSpot)
What’s more, employer branding statistics from 2019 show that 91% of job candidates rely on at least one resource that can be found online or offline about the company to evaluate it before applying.
55% of people will give up on the potential job opportunity if they read negative reviews about the company
29. 96% of companies are convinced employer branding can affect the revenue in a positive or a negative way.
(Learning Hub)
On the other hand, only 44% of companies are actually monitoring this influence on the revenue.
Although this may be true, recent stats show us that 51% of recruiters will make employee branding one of their main investment priorities in 2021.
Branding Statistics and Coronavirus Pandemic
What was the impact of the pandemic on brands and their customers?
30. 62% of people believe that the brands will play a central role amidst the pandemic.
(Edelman)
A survey including 12,000 respondents across 12 countries got some interesting results. When it comes to coronavirus, more than half of people give the brands a significant role in the fight. In addition to that, 55% of people believe that companies and brands have quicker responses than their own government.
31. 90% of people believe that brands need to protect their employees and suppliers amidst the pandemic.
(Edelman)
On the one hand, based on the brand trust statistics, 52% of people think that they must do this if they want to earn or keep the customer’s reliance. On the other hand, 38% of people only hope that the brands will do it without any obligation.
32. 33% have persuaded others to stop purchasing a brand that failed to respond well to the coronavirus crisis.
(Edelman)
China had the highest percentage — 76%, whereas India was close behind with 60%. 27% of Americans are of the same attitude. Yet, only 16% of Germans did the same.
FAQs
What do you mean by branding?
Branding is the main decider of how the company will be perceived by its customers (in other words, its reputation).
A business’s logo, designs, website, content, and voice are considered branding. It is the way all of these elements work in unison to create a brand’s unique identity and add more flavor to its “personality.”
It’s also important to have a strategy on what, how, when, and where you plan to deliver the brands’ message.
What is the importance of branding?
Branding is crucial as it makes a business recognizable. In other words, people can identify the company just by looking at some aspects of branding.
Branding products can also create value for the business by improving its reputation and encouraging people to invest in the brand.
Good branding presentation encourages new customers to purchase goods or services merely due to its reputation. Likewise, quality branding will increase trust and belief in the brand through trustworthy names and celebrities associated with the brand.
Why is brand consistency important?
Having clear guidelines that are consistent with the brand’s own identity and personality is vital. These help people identify with the brand and therefore purchase products or services, despite there being a new professional freelancer or marketer working on it previously.
However, there may be slight alterations to branding in certain circumstances. Yet, all the elements of branding should be aligned with the brand to remain recognizable.
What is the difference between brand and branding?
There are a few notable differences between a brand and branding. For starters, a brand is an identity that has been created for a business. It includes what the company stands for, its values, and what it means to the consumer.
Branding, on the other hand, is how that brand has been created. Branding is the process of putting together a brand. The best branding practices create the best brand.
What are the 4 steps of branding?
The four steps of branding are:
- Determining the targeted audience
- Distinguishing your business and product from other businesses
- Creating the business identity
- Building the brand’s slogan and logo
Identifying the right audience (customers) should be your number one priority. You need to determine who will most likely buy your product. Think about the age, location, gender, and overall income of your customers.
Be different from your competitors. Offer something unique. Create the brand’s identity, i.e., personality. Be creative and use images and videos to tell the brand’s story.
The logo needs to represent the brand’s personality. You need to choose the right size, color, and design, whereas a slogan should be short and catchy.
What are the 3 branding strategies you should incorporate?
The three main branding strategies include personal branding, product branding, and corporate branding.
Personal branding is used by individuals. It helps them create a personality and character. Many celebrities use this type of branding to promote themselves.
Branding stats state the most popular type of branding is product branding. Its primary focus is on making the product unique and recognizable. The most essential part of product branding is using symbols and designs (think about Nike, Adidas, McDonald’s).
Corporate branding focuses on the company. It shows its personality and values. The best example of corporate branding is Nike with its slogan “Just do it.”
Final Thoughts
From the above-mentioned branding statistics, one thing is for sure— branding is the lifeblood of many businesses. Yet branding is not just about selling goods. It could also be about selling an idea or service.
All in all, whether it’s product branding, employer branding, or personal branding, creating the right kind of reputation and then managing it is vital in today’s world.
Sources:
- 8 Ways Media
- Accenture
- Accenture
- B2C
- Brandingmag
- Brands On Brands
- Business Insider
- ClearVoice
- Content Marketing Institute
- Content Marketing Institute
- Customer Thermometer
- Design Buddy
- Dreambox
- Edelman
- Entrepreneur
- Forbes
- Forbes
- Forbes
- Forbes
- HubSpot
- HubSpot
- Indeed
- Invesp
- Learning Hub
- MarketingNutz
- Millennial Marketing
- Statista
- Statista
- Statista
- Trackalytics
- Train of Thought
- Vivendi
