Branding is how you communicate your brand to the world. The following branding statistics show just how important and valuable good, quality branding can be in selling a product or service. It offers your business the opportunity to create its own reputation and values that it shares with the world. In this article, you will find general stats and facts about branding, why branding is so important for businesses, information on personal branding, and lastly, some interesting data on employer branding.
If you’re interested in learning more about branding, read on for some key insights.
Top 10 Most Fascinating Branding Stats and Facts
- 63% of the people surveyed claimed that brands mattered most when it came to smartphones.
- Surprisingly, only 20% of manufacturing marketers said they have a documented content strategy that they use.
- When people communicate with brands online, for 77% of the time, it’s about getting help, information, or guidance from them.
- Consumers are willing to give a brand seven seconds of their attention before forming a first impression.
- If branding is continuous and consistent through all the appropriate platforms, revenue could go up by 23%, state recent branding statistics.
- 61% of people claimed that customized content made them more likely to purchase a company’s product.
- 77% of consumers don’t think about brands in terms of having a relationship with them.
- Around 40% of people in the US have avoided a brand on purpose to boycott the brand’s behavior.
- If an employee shares branded content, that content will receive eight times more engagement than when shared directly by the brand.
- 55% of people searching for a job will not finish an application if they find negative reviews of the company online.
Basic Statistics on Branding
1. 63% of the people surveyed claimed that brands mattered most when it came to smartphones.
Another 53% took note of brands when it came to clothing and shoes.
48% valued brands when it came to TVs and HiFis, and 47% cared about brands when it came to bicycles, cars, and motorcycles.
2. A vast majority of top brands (95%) use merely one or two colors in their logo design.
These interesting branding statistics just go to show how using fewer colors in logo designs is immensely popular in the current market. As such, only 5% of top brands around the world use more than two colors in their logo design.
3. 82% of manufacturing marketers state they make use of content marketing.
(Content Marketing Institute)
To this end, just 18% said they don’t use content marketing in their marketing efforts at all.
4. Surprisingly, in 2015, only 20% of manufacturing marketers said they have a documented content strategy that they use.
(Content Marketing Institute) (Content Marketing Institute)
According to these branding statistics from 2015, 50% stated that they did, in fact, use a content strategy, but that it hasn’t been documented.
In comparison, in 2019, documented content strategies are far more popular as 81% of marketers say that the two most important benefits of a content strategy are that it keeps everyone on the same page and helps inform the team of what content to create for their specific audience.
5. A person will see a brand image around five to seven times before they recall the brand.
In short, all branding efforts have to be persistent and continuous. Hence, you can’t give up on branding after only a short while.
6. When people communicate with brands online, for 77% of the time, it’s about getting help, information, or guidance from them.
Branding statistics from 2018 and onwards show that people are willing to interact with brands through social media when it benefits them and not just because they like the brand.
7. Brand trustworthiness is an attribute that is highly important to consumers.
31% of people claimed that trustworthiness is the number one attribute they look for in a brand.
Another 29% looked for creativity, 23% were attracted to intelligence, 22% valued authenticity, and 21% wanted more confidence from brands.
8. Consumers are willing to give a brand seven seconds of their attention before forming a first impression, brand awareness statistics from 2018 indicate.
Meaning, brands need to offer their audience something that grabs their attention and draws them in right from the start.
9. 94% of people claim they are more loyal to a brand that is completely transparent.
Transparency is key if you want people to trust your brand and buy what you’re selling. If they feel that you’re hiding something, they are more likely to shop elsewhere for goods or services.
Importance of Branding Statistics
10. If branding is continuous and consistent through all the appropriate platforms, revenue could go up by 23%.
This means that all the efforts that go into branding (design, copy, and layout) should work together to create a unified approach to branding. Even if you outsource your branding, you should ensure that all the elements are kept within the same guidelines.
11. When it comes to statistics about first impressions, 61% of people claimed that customized content made them more likely to purchase a company’s product.
In other words, content that has a specific intention and that’s delivered to the right people (target audience) will greatly increase a company’s ability to sell its products.
12. More than 13% of customers said they would pay more for the brand’s offering if the brand made a difference in some way.
In fact, brand statistics from 2019 indicate that customers spend anywhere between 31% to 50% more for a service or product when the brand is making a positive impact on the world.
13. 77% of consumers don’t think about brands in terms of having a relationship with them.
(Harvard Business Review)
In essence, those people feel that relationships are reserved for people and not the company’s and their customers.
14. Of those 23% who admitted to having a relationship with a brand, 64% said that it was because they shared the same values.
(Harvard Business Review)
The latest branding stats also claim that merely 13% stated that frequent interactions with the brand created the relationship. Most people aren’t impressed by frequent emails or complicated loyalty programs. They are attracted to similar beliefs.
Millennials are said to be very loyal, but they’d replace a favorite brand with a cheaper one.
15. 59% of consumers would rather buy new products from a brand they already know than an entirely new brand.
When it comes to attracting consumers to a new product, trustworthiness is key. Hence, it’s no wonder that so many companies invest in their brand awareness campaigns.
16. Around 40% of people in the US have avoided a brand on purpose to boycott the brand’s behavior, recent brand loyalty statistics point out.
Namely, when brands do or say something that goes against the wishes and beliefs of their loyal customers, they lose the trust and respect of those same customers.
17. 42% of people will leave a brand due to frustration.
In addition, 21% will not return to that brand after abandoning them.
18. 48% of people in the US will speak up when a brand does something disappointing concerning a social issue.
(Accenture) (Business Insider)
For example, Dove, a brand that usually embraces beauty in all shapes and sizes, was highly criticized for a racist social media post back in 2017 which showed an African American woman transforming into a white woman after using one of their products. There was a loud public outcry about the post and the company received many complaints from unhappy consumers.
Personal Branding Statistics
19. If an employee shares branded content, that content will receive eight times more engagement than when shared directly by the brand.
As such, employees are one of the most essential brand ambassadors a brand can have; they are second only to loyal brand followers.
20. 92% of people trust word-of-mouth recommendations above all else.
Brand trust statistics reveal people are more likely to trust content shared by an individual rather than a brand.
21. A staggering 70% of potential employers make use of social media platforms to look into job candidates.
Your online personal branding could affect your career. Yet it’s not just potential employers who look at your social media profiles.
As much as 43% of employers look at social media accounts belonging to people who currently work for them. Meaning, you have to watch out what you post and share online as you never know who is watching or how it could affect your career.
Employer Branding Statistics
22. 72% of recruiters say employer branding makes a huge difference when it comes to hiring.
People want to know a potential employer’s brand before deciding on whether they want to work for said business or not.
23. 55% of recruiters claim they use employer branding strategies to increase the reputation of the company.
Consequently, they have a strategy in place to market the company as a place where people want to work.
24. 55% of job seekers will not finish an application if they find negative reviews of the company online.
Surprisingly, employer branding statistics from 2019 show that merely 45% of companies monitor their reputation online and make an effort to address that reputation.
25. 84% of people looking for jobs claim that the reputation of the company they’re applying to matters greatly.
If a company has a negative reputation, they are less likely to be able to hire talented and skilled workers due to that poor reputation.
What do you mean by branding?
A business’s logo, designs, website, content, and voice is considered branding. It is the way all of these elements work in unison to create a brand’s unique identity and add more flavor to its “personality.”
Branding is the main decider of how the company will be perceived by its customers (in other words, its reputation).
What is the importance of branding?
Branding is crucial as it makes a business recognizable; meaning, people are able to identify the business just from looking at certain elements of branding. Branding products can also create value for the business by improving the business’s reputation and encouraging people to invest in the brand.
Good branding presentation also encourages new customers to purchase goods or services merely due to its reputation. Likewise, quality branding will increase trust and belief in the brand through things like having trustworthy names and celebrities associated with the brand.
Why is brand consistency important?
Having clear guidelines that are consistent with the brand’s own identity and personality is vital. These help people identify with the brand and therefore purchase products or services, despite there being a new professional freelancer or marketer working on it previously.
However, there may be slight alterations to branding in certain circumstances, yet all the elements of branding should be aligned with the brand so as to remain recognizable.
What is the difference between brand and branding?
(Train of Thought)
There are a few notable differences between a brand and branding. For starters, a brand is an identity that has been created for a business. It includes what the business stands for, what it values, and what it means to the consumer.
Branding, on the other hand, is the way in which that brand has been created. Branding is a process of putting together a brand. The best branding practices create the best brand.
From the above-mentioned branding statistics, one thing is for certain — branding is the lifeblood of many a business. Yet branding is not just about selling goods. It could also be about selling an idea or service.
All in all, whether it’s product branding, employer branding, or personal branding, creating the right kind of reputation and then managing it is vital in today’s world.