Amazon is among the biggest companies in the world, and it currently has the largest net worth on the planet. Amazon statistics show that this behemoth of a retailer generates billions of dollars in revenue each year while also giving third-party merchants the opportunity to sell their products online in a huge marketplace where they’re visible to millions of daily users.
As such, it’s no wonder that stats and facts show huge sales figures and nearly unfathomable user numbers. With a global presence, this company has truly risen from the depths, starting in 1995 as an online book-selling platform and becoming a digital and offline empire with over a quarter-million employees across the globe.
Top 10 Amazon Statistics
- Amazon’s customer-trust rate is almost 100%.
- The marketplace is still primarily accessed via desktop or laptop.
- Amazon Prime has around 150 million members worldwide.
- Shoppers say Amazon offers the best prices.
- Amazon sees its yearly revenue increase by the billions each year.
- A staggering 90% of UK shoppers use Amazon.
- Jeff Bezos might become the world’s first trillionaire.
- Amazon’s market share in the US is around 45%.
- SMB’s sell approximately 4,000 products on Amazon per minute.
- The top seller on Amazon’s marketplace is a German company called MEDIMOPS.
General Amazon Stats and User Statistics
1. Amazon had 150.6 million mobile app users in September 2019 alone.
Amazon has become synonymous with online shopping in the US. The platform overpowers its competitors and is way ahead of them in terms of popularity. For example, Walmart, ranked as the second-best shopping app, only had 86.05 million users the same month.
2. Nearly 100% of regular customers trust Amazon.
When taking a better look at the most compelling Amazon statistics, it’s important to note the incredibly high rate of customer trust this company has.
According to a Feedvisor survey from last year, 89% of the buyers interviewed stated that they’d likely choose Amazon over any other e-commerce platform. Also, 98% of daily customers said that they trust and prefer Amazon while 99% of those who use it weekly said the same.
3. Nearly one-fourth of buyers visit Amazon for buying ideas.
23% of online buyers visit Amazon for inspiration when they wish to purchase something but don’t have anything specific in mind. This might not be a truly fascinating statistic, but it could significantly improve the way brands and retailers strategize their marketing efforts.
4. The majority of users prefer to access Amazon via laptop or desktop.
Among the most surprising Amazon company facts might be the data suggesting that in a world of ever-increasing mobile usage, Amazon’s customers still prefer to access the website via their desktops and laptops (around 67%). Only 24% prefer using their mobile devices. Browsing the site for goods with Amazon’s voice search (Amazon Echo), on the other hand, has the lowest usage rate.
Current data suggests that older audiences prefer their laptops and desktop devices more. There’s also a general pattern suggesting that people tend to browse on mobile but buy on their desktop devices.
5. In 2018, Amazon had around 197 million monthly visitors.
In 2018, around 197 million people visited Amazon every month. Such numbers are also the main reason behind the impressive Amazon product sales statistics.
6. There are around 150 million Amazon Prime members across the globe.
As of 2019, Amazon Prime has 150 million members across the globe, not far from Netflix with its 161.7 million monthly subscribers. Amazon Prime members pay a monthly fee for benefits like access to exclusive titles on Prime Video and faster shipping, just to name a few.
7. Around 49.2% of shoppers prefer Amazon because of competitive pricing.
According to the Amazon statistics from 2019, the main driving force behind purchasing on Amazon for buyers was product pricing in 49.2% of instances. The following definitive reasons for choosing the platform were low shipping costs and favorable product reviews in 79% of instances. Also, several buyers (nearly half of them) also noted the flexible return policies.
8. A staggering 90% of the United Kingdom’s shoppers use Amazon.
Regarding Amazon in the UK, statistics for 2019 determined by Mintel also show that 40% of them also enjoy the benefits of a Prime membership. The study also showed that most buyers visit the platform at least once every month, while a fifth of them browse it on a weekly basis.
Apart from that, 70% of Brits say that Amazon is their go-to place when they’re looking for items to purchase, and half of those surveyed think the platform offers the most competitive prices.
On the other hand, 45% blame the platform for stores closing nationwide.
9. 30 million people watched Fire TV in 2018.
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The number of Amazon active users in 2018 well surpassed the millions mark, with 95 million Prime members in the US alone. On the other hand, Alexa and Fire TV have also become increasingly popular, with the latter having a bit over 30 million active users in 2018.
10. 32% of American consumers find it an integral part of their lives.
With more than two decades of web presence, Amazon had more than enough time to influence consumer opinion. According to the data gathered, 67% of Americans enjoy using Amazon, and 57% agree the company provides them with what they need. Moreover, 18% believe there are no alternatives to Amazon.
Amazon Founder and Market Stats
11. As of June 2020, Amazon’s net worth is over $1 trillion.
When looking at the historical net worth chart for Amazon over the years, it’s clear that the company is rapidly growing. As of June 16, 2020, the net worth of the company is over $1 trillion.
12. Jeff Bezos might be the world’s first trillionaire.
Since launching his company, the founder and CEO of Amazon has come a long way and has become one of the most influential businessmen in history. Jeff Bezos might become the world’s first trillionaire by 2026.
Next in line would be Facebook founder Mark Zuckerberg who is predicted to hit the $1 trillion mark by age 51.
13. Jeff Bezos has a net worth of approximately $158 billion.
As of June 2020, the estimated net worth of Jeff Bezos was $158 billion, placing him at the top of the list. Right after him is Bill Gates with a net worth of $113 billion, and Facebook founder Mark Zuckerberg is in third place with a respectable net worth of $89.4 billion.
14. The Amazon market share on a worldwide scale was approximately 13.7% in 2019.
The global market share of the company was roughly around 13.7% globally and 5.7% outside the US. Based on these rates, it’s safe to say Amazon is still a predominantly US platform, despite having a global image.
15. So far, in 2020, the search term “Nintendo switch” has the most search hits on Amazon in the US with a search volume of 1,020,000.
The following keyword is “laptop” (892,000), and the third is “AirPods” (693,000). By the look of the Amazon search statistics, it’s clear that people are predominantly searching for electronic devices.
The list goes on, following a similar pattern:
- the word “headphones” has been entered 641,00 times,
- “wireless earbuds,” 571,000 times, and
- “iPad,” 565,000 times.
The seventh phrase, “Game of Thrones,” is the first that’s not tech-related and has been entered 518,000 times.
16. The Amazon market share was 45% in the US in 2019.
Amazon was behind 45% percent of all US e-commerce purchases in 2019, and professionals estimate that this figure will rise 2% this year.
17. Amazon and Walmart managed to produce more than $750 billion in revenue in the previous fiscal year.
(The Motley Fool)
The two retail behemoths have really outdone themselves regarding revenue generation in 2019. However, they’ve managed to attract different types of investors. Amazon was more appealing to investors seeking business growth, while Walmart was more popular among those looking for ways to boost their income.
These facts can clearly be seen when taking a more thorough look at the Amazon vs. Walmart revenue battle. The first company managed to generate $87.4 billion in revenue in the fourth quarter of last year, while Walmart managed to generate a staggering $141.7 billion.
18. Amazon sees its annual revenue increase by the billions each year.
As of last year, Amazon’s revenue was a staggering $280.5 billion, $47 billion more than it was in 2018. In fact, Amazon’s yearly revenue figures have been over $100 billion since 2015.
Amazon Product Statistics
19. There are approximately 2.1 million active sellers on Amazon.
While there are currently 2.1 million active sellers on the platform, there are 8.4 million sellers overall.
As of June 5 this year, around 421,000 new sellers had joined the platform from all over the world, meaning that 2,649 new businesses join the marketplace every single day, and 110 every hour.
20. SMBs sell approximately 4,000 products on Amazon per minute.
According to the platform’s own statistics from 2019, in the US alone, small and medium-sized businesses sell over 4,000 items each minute. It’s also estimated that this way, Amazon helped SMBs create an estimated 1.6 million jobs across the globe. Stats like these really reflect the huge success that contributes to the massive Amazon growth rate.
21. Electronics are the most popular products on Amazon.
When sorted by category, electronic devices are the most popular products on the web app, with 44% of Amazon shoppers searching for them and purchasing them regularly. Other popular products include shoes, clothing, and jewelry, at 43%, and kitchen and home products and goods (39%).
22. The top seller on Amazon’s marketplace is a German company called MEDIMOPS.
When looking at the top Amazon sellers by revenue, there are no concrete stats. However, market professionals have researched the volume of feedback these companies have received. While feedback isn’t the best metric to track revenue, it’s a good sales indicator.
In this aspect, the most dominant player on the global market is the German retailer mentioned above with 6,442,484 reviews, of which 97% are positive. The second place goes to the UK-based musicMagpie, and third place is currently reserved for Pharmapacks from the US.
23. 68% of Amazon sellers fear that Chinese suppliers could knock them out of business.
One of the most concerning Amazon company problems is its sellers’ fear of Chinese suppliers selling similar products (or sometimes even their own) at more competitive prices.
53% of sellers say that Amazon itself is their biggest competitor because it sells its own products directly, and 76% of merchants are concerned that Amazon might shut down or delete their accounts for no apparent reason.
24. Amazon is taking over the home improvement industry as well.
It’s old news that online marketplaces have conjured up huge shifts in customer behavior and expectations. However, these changes might be even more prevalent than previously thought.
According to recent Amazon sales statistics, the platform’s 1.1 million items for home improvement show a clear change, potentially replacing the role of brick-and-mortar hardware stores.
25. Over a billion products are sold over the holiday season.
In 2019, during the holiday season, shoppers placed orders for more than a billion items from third-party Amazon merchants—with 140 million of those placed between Thanksgiving and Cyber Monday.
Is Amazon a Good Company to Work For
26. Among Amazon’s employees on a global scale, 42.7% are women and 57.3% are men.
When looking at gender distribution among managers globally, 27.5% percent identify as women, and the majority are men (72.5%).
By taking a more thorough look at the US employee statistics by race, white people are most prominent in the company, at 34.7%, and black and African American are second in line, at 26.5%. Third on the list are Asians, with 15.4%, 18.5% identify as Latino or Hispanic, and 1.3% are Native American.
27. Amazon employees might make less than you think.
According to info disclosed by Amazon, the median pay for employees in 2017 was around $28,446, meaning that half of the company’s workers earned less than this. In comparison, Amazon founder Jeff Bezos made around $1.68 million that same year—59 times the company’s median pay.
28. High turnover is the norm, with more people leaving than working in Amazon facilities.
According to the data gathered by NELP, the average warehouse worker turnover rate in counties with fulfillment centers run by Amazon was 100.9% in 2017. This means that more workers leave these warehouses each year compared to the total number of people employed in said warehouses.
How many customers does Amazon have?
(Business Insider) (Variety)
It’s hard to get an estimate since Amazon is fairly secretive regarding its overall totals. Nevertheless, according to Business Insider, the total number of accounts in 2017 was roughly 300 million.
There are more precise figures available regarding Prime subscriptions (150 million in the US alone), which are constantly on the rise.
How many purchases are made on Amazon daily?
Giving a daily estimate is challenging. However, it’s safe to say that the number of daily purchases is well in the millions. Back in 2018 for example, customers ordered a staggering 180 million items over the five days from Thanksgiving to Cyber Monday, averaging around 36 million items each day.
What percentage of Amazon customers have Prime?
Amazon prime had 150 million subscribers in 2019, almost surpassing Netflix with its 161.7 million subscribers. According to Digital Commerce 360, approximately 57% of all Amazon shoppers are Prime members.
On the other hand, in the US alone, the number of monthly users for Amazon’s websites was 20.6 million in December 2018. According to global trends, the number of monthly visitors is a staggering 197 million.
How many sales does Amazon make every second?
Amazon makes $4,722 in sales every second on average, and those sales amount to $283,000 each minute, which translates to more than $17 million every hour.
As you can see, Amazon is by far one of the most successful online marketplaces in history, with massive revenue and satisfied sellers and buyers alike. These Amazon statistics attest to these claims and also foreshadow even more success for the globally recognized company that redefined the way most of us think about online shopping and shipping.