Amazon statistics show that this behemoth of a retailer generates billions of dollars in revenue each year while also allowing third-party merchants to sell their products online. As such, it’s no wonder that stats and facts show huge sales figures and nearly unfathomable user numbers.
With a global presence, this company has truly risen from the depths. Starting in 1995 as an online book-selling platform and becoming a digital and offline empire.
Take a look at its head-spinning revenue, number of employees, most popular products on Amazon, and the CEO’s net worth.
Top 10 Facts & Amazon Statistics for 2021
- Nearly 100% of regular customers trust Amazon.
- There are around 200 million Amazon Prime members across the globe.
- In 2020, Amazon had 1,298,000 full- and part-time employees.
- Amazon is expected to make over $26 billion in global advertising revenue during 2021.
- As of May 2021, Amazon’s net worth is $1.636.53 billion.
- Jeff Bezos has a current net worth of $188.9 billion.
- There are approximately 1.6 million active sellers on Amazon.
- The search term “Nintendo Switch” has the most search hits on Amazon in the US.
- Electronics are the most popular goods on Amazon.
- Jeff Bezos might become the world’s first trillionaire.
Common Knowledge Amazon Statistics
Why do digital shoppers prefer Amazon over other brands?
1. Amazon had 150.6 million mobile app users in September 2019 alone.
Amazon has become synonymous with online shopping in the US. The platform overpowers its competitors and is way ahead of them in terms of popularity. For example, Walmart, ranked as the second-best shopping app, only had 86.05 million users the same month.
2. Amazon stats confirm nearly 100% of regular customers trust Amazon.
According to one survey from 2019, 89% of the buyers interviewed stated that they’d likely choose Amazon over any other e-commerce platform. Also, 98% of daily customers said they trust and prefer Amazon, while 99% of those who use it weekly said the same.
3. 23% of online buyers visit Amazon for purchasing ideas.
Nearly one-fourth of online buyers visit Amazon for inspiration when they wish to purchase something but don’t have anything specific in mind. This might not be a genuinely fascinating statistic. Still, it could significantly improve the way brands and retailers strategize their marketing efforts.
4. 64.9% of Amazon active users prefer to access the website via laptop or desktop.
Among the most surprising facts might be the data suggesting that in a world of ever-increasing mobile usage, Amazon’s customers still prefer to access the website via their desktops and laptops (64.9%).
On the other hand, browsing the site for goods with Amazon’s voice search (Amazon Echo) has the lowest usage rate.
5. In September 2020, Amazon had around 2.43 billion desktop and mobile visitors worldwide.
Amazon statistics from 2019 show that in December, the company had the highest number of visitors so far — 2.72 billion. By the beginning of 2020, the number of mobile and desktop visitors decreased, reaching 2.01 billion in February and 2.19 billion in March.
By May 2020, there was a rise in the number of visitors (2.50 billion). Since then, the numbers fluctuated between 2.43 and 2.58 billion.
6. How many people use Amazon? As of Q1 2021, Amazon Prime has 200 million members across the globe.
When it comes to the US, the number of Amazon Prime members amounts to 148.6 million. This shouldn’t come as a surprise, given that Americans make 74.% of all Amazon Prime subscriptions. The number of US subscribers will most likely reach 153.1 million by 2022.
7. 49.2% of shoppers prefer Amazon because of the competitive pricing, Amazon statistics indicate.
According to the latest stats, the main driving force behind purchasing on Amazon for buyers was:
- free and fast shipping (79.8%)
- broad selection (68.9%)
- Prime membership (65.7%)
- pricing (49.2%)
- easy returns process (43.7%)
- best digital shopping experience (42%)
- product reviews and recommendations (40.5%)
- unique products (22.3%)
- proactive communication (17.8%).
8. Amazon UK statistics from 2019 show the company’s e-commerce market share reached $30 billion in revenue.
Right behind Amazon, there was eBay, with the second-largest market share of 9.8%. The third place belonged to Grocers Sainsbury’s (4.6%). Tesco (4.5%), Asda (3.9%), and John Lewis (3.6%) followed close behind.
In comparison, Amazon market share in the UK amounted to 30.1% in 2019.
9. In 2020, Amazon had 1,298,000 full- and part-time employees.
There was a staggering 62.66% increase in the number of workers compared to 2019. In addition, the company plans to employ 1.3 million people from all parts of the world and over 55,000 people from the UK during 2021.
10. 50 million people watched Fire TV in 2020.
The number of Amazon active users in 2020 well surpassed the millions mark. Fire TV and other streaming services are becoming more popular among US households, slowly joining the best cable TV alternatives.
11. Amazon is expected to make over $26 billion in global advertising revenue during 2021.
Amazon’s advertising revenue is currently 2.4 times bigger than the combined revenue of Snap, Twitter, Roku, and Pinterest. Moreover, its growth rate is 1.7 times faster. In the past 12 months, Amazon managed to make a stunning $22.4 billion in ad revenue.
Similarly, by 2026, the company is expected to surpass the $85 billion figure in advertising revenue globally.
Amazon Founder and Market Stats
Is Jeff Bezos currently richer than Elon Musk, and what’s Amazon’s net worth?
12. As of May 2021, Amazon’s net worth is $1.636.53 billion.
When looking at the historical net worth chart for Amazon over the years, it’s clear that the company is rapidly growing. As of May 25, 2021, the net worth of the company is over $1 trillion.
13. Amazon net revenue in 2020 reached a record $386.06 billion — that’s a whopping 38% increase.
The biggest part of the revenue was generated via e-retail sales, third-party seller revenues, subscription services, and AWS activities. That said, the revenue was up by 38% while the company’s net profit grew by 84% compared to the previous year.
14. Amazon managed to generate $8.1 billion in net sales in the first three months of 2021.
(Digital Commerce 360) (CTV News)
While Amazon sales in 2020 amounted to $2.5 billion, in 2021, the company has managed to generate $5.6 billion more, i.e., $8.1 billion so far.
Furthermore, Amazon’s international sales grew by 39.5%, while North American sales increased by 60.4%.
The company’s revenue reached $108.52 billion in Q1 2021. Only three more US companies had a quarterly revenue above $100 billion — Apple, Exxon Mobil, and Walmart.
15. Jeff Bezos, the founder and CEO of Amazon, might become the world’s first trillionaire.
Since launching his company, Jeff Bezos has come a long way and has become one of the most influential businessmen in history. Bezos might become the world’s first trillionaire by 2026.
Next in line would be Facebook founder Mark Zuckerberg who is predicted to hit the $1 trillion mark by age 51.
16. According to current Amazon statistics, Jeff Bezos has a current net worth of $188.9 billion.
As of June 2021, the estimated net worth of Jeff Bezos is $188.9 billion, placing him at the top of the list of the wealthiest people in the world.
In second place is Elon Musk, with a net worth of $151 billion, followed by Bernard Arnault with a respectable net worth of $150 billion, Bill Gates ($124 billion), and Mark Zuckerberg ($97 billion).
17. On July 5, 2021, Jeff Bezos stopped being Amazon’s CEO.
Why is Bezos stepping down from Amazon? In February 2021, Amazon announced that Jeff Bezos would switch his CEO position to become an executive chair because he wants to spend more time on other ventures (such as new products, Blue Origin space company, philanthropic endeavors, etc.).
While Bezos’ “shadow,” Andy Jassy, becomes Amazon’s next CEO, Bezos still plans to stay involved in the company’s business.
18. Amazon has 37.9% of the online retail market share in Europe.
According to Amazon market share worldwide statistics, North America has the highest percentage of the company’s online retail sales (37.9%) in the world. Europe ranks second, but with a mere 9.8%.
19. Amazon and Walmart managed to produce almost $1 trillion in revenue in the fiscal year 2020.
(The Motley Fool)
The two retail behemoths had outdone themselves regarding revenue generation in 2020. However, they’ve managed to attract different types of investors.
Amazon was more appealing to investors seeking business growth. At the same time, Walmart was more popular among those looking for ways to boost their income.
In the Amazon vs Walmart revenue battle, Walmart has a slight advantage with $559 billion in revenue, compared to Amazon’s $386 billion.
20. In Q1 2021, Amazon Web Services revenue reached $13.503 billion.
(Digital Commerce 360)
This was an increase of 32.1% compared to the same period in 2020. There was also a significant rise in revenue from subscriptions (36.4% increase in Prime member fees) and operating income (103.2%).
In fact, AWS managed to generate $4.163 billion in operating income (35.4% increase).
21. Amazon’s annual revenue stats show a whopping $108.518b is the company’s revenue for the first quarter of 2021.
If we look at the stats on the company’s history of annual revenue, we’ll notice that the revenue goes up each year. For example, as of last year, Amazon’s revenue amounts to a staggering $386.064 billion, 37.62% more than it amounted to in 2019.
Interesting Amazon Product Statistics
How many sellers does Amazon currently have, which products are most popular among buyers, and how many packages are shipped per day?
22. There are approximately 1.6 million active sellers on Amazon.
While there are currently 1.6 million active sellers on the platform, there are 6.2 million sellers overall.
How many sellers on Amazon joined this year? As of March 2021, around 348,000 new sellers joined the platform from all over the world, meaning that 2,189 new sellers enter the marketplace every day and 91 every hour.
23. Amazon ships about 1.6 million packages every single day.
Amazon ships over 66,000 orders per hour, i.e., 18.5 orders per second. With millions of unique visitors, plus Amazon Prime members, Amazon sales per day reached about $385 million in 2019 alone (and let’s not forget the third-party sellers).
24. So far, in 2021, the search term “Nintendo Switch” has the most search hits on Amazon in the US, with a search volume of 1,263,407.
The following keyword is “laptop” (1,099,346), and the third is “AirPods” (855,823). By looking at the Amazon search statistics, it’s clear that people are predominantly searching for electronic devices.
The list goes on, following a similar pattern:
- the word “headphones” has been entered 788,390 times,
- “wireless earbuds,” 703,093 times, and
- “iPad,” 697,451 times.
The seventh phrase, “Game of Thrones,” is the first that’s not tech-related and has been entered 653,749 times.
25. Amazon statistics imply that SMBs sell approximately 4,000 products on Amazon per minute.
According to the platform’s own statistics from 2019, small and medium-sized businesses sell over 4,000 items each minute in the US alone.
It’s also estimated that this way, Amazon helped SMBs create an estimated 1.6 million jobs across the globe in 2018. Stats like these reflect the colossal success that contributes to the massive growth rate.
26. Amazon product sales statistics show electronics are the most popular goods on Amazon.
Electronic devices are the most popular products on the web app when sorted by category, with 44% of Amazon shoppers searching for them and purchasing them regularly.
27. A German company called MEDIMOPS clearly dominates the top Amazon sellers by revenue.
When looking at these revenues, there are no concrete stats. However, market professionals have researched the volume of feedback these companies have received. While feedback isn’t the best metric to track revenue, it’s a good sales indicator.
In this aspect, the most dominant player on the global market is the German retailer mentioned above, with 6,601,729 reviews, of which 96% are positive. The second place goes to the Indian-based Appario Retail Private Ltd. Third place is currently reserved for musicMagpie from the UK.
28. According to recent Amazon sales statistics, the company is taking over the home improvement industry as well.
It’s old news that online marketplaces have conjured up massive shifts in customer behavior and expectations. However, these changes might be even more prevalent than previously thought.
The platform’s 1.1 million items for home improvement show an apparent change, potentially replacing the role of brick-and-mortar hardware stores.
29. Over a billion products are sold over the holiday season.
In 2019, shoppers placed orders for more than a billion items from third-party Amazon merchants during the holiday season—with 140 million of those placed between Thanksgiving and Cyber Monday.
Is Amazon a Good Company to Work For?
What’s the average pay for employees, and how diverse is the company’s workplace?
30. Among Amazon’s American employees, 31.4% are women, and 68.6% are men.
The gender ratio among seniors goes hand in hand with the pink tax statistics. Only 22.8% are women, despite the fact this is actually a slight increase from the year 2019.
31. Amazon employees might make less than you think — the median Amazon pay is $29,007.
(Morning Star) (Business Insider)
In comparison, Amazon founder Jeff Bezos made around $1.68 million in 2020.
32. Full-time delivery drivers at Amazon earn $15–$17 per hour.
Delivery drivers at Amazon work about 10 hours, making approximately 100 deliveries per day. During the holiday seasons, they are expected to work even more.
How many customers does Amazon have?
In the US, Amazon has millions of customers. In September 2020 alone, Amazon had over 2.44 billion desktop and mobile visits. The number of Amazon Prime members accounts for 200 million globally, while 148.6 million members come from the US.
It’s expected that by 2022, the number of US Amazon Prime subscribers will reach 153.1 million.
How many purchases are made on Amazon daily?
On a daily basis, Amazon ships more than 66,000 orders per hour in the US. About 1.6 million packages are shipped on a daily basis.
Amazon offers five main delivery types — Amazon packages (for all packages), Prime now delivery (membership-based service that comes with the same-day delivery), Amazon locker delivery (package goes to a locker), Merchant Pickups (merchants pick up the packages and then deliver them to customers), and Amazon Restaurant Delivery (service like Uber Eats).
How many sales does Amazon make every second? 18.5 packages leave the company’s warehouse per second.
To achieve all that, the company has 70 aircrafts at its disposal (Boeing 737 and Boeing 767).
What’s more, in 2020, Amazon got approval from the Federal Aviation Administration to start a drone delivery called Prime Air.
The company plans to make a drone delivery only with packages that are under 5 pounds and only in areas with low population density.
How many products does Amazon sell per day in India?
Amazon sells about 150,000 products per day in India. JioMart and BigBasket (Indian online grocery delivery services) are ahead of Amazon when it comes to deliveries. JioMart makes 250,000, while BigBasket does 220,000 orders per day.
Although Flipkart is India’s biggest online retailer, with a 31.9% market share, Amazon India takes second place with a 31.2% market share.
What percentage of Amazon customers have Prime?
Based on the latest stats from 2021, the current number of Prime members in the US amounts to 148.6 million. There are over 200 million Amazon Prime members in the whole world.
In comparison, in 2019, 65% of Amazon shoppers from the US were Prime members, while in 2020, the number of American households with an Amazon Prime subscription reached 68.7 million.
It’s estimated that by 2022, the number of users will grow by 3%, reaching 153.1 million.
How many products are on Amazon in 2021?
As of March 2021, there are 75,138,297 available products on Amazon. To be more precise, Amazon offers:
- 57.2 million books (4.9 million “Literature and Fiction,” 4 million “Children’s Books,” 3.9 million “Business and Money” books)
- 3 million “Industrial & Scientific” products (microscopes, stethoscopes, surgical gloves, etc.)
- 2.7 million “Computer & Accessories” products
- 2.6 million “Electronics”
- 1.4 million “Home and Kitchen” products
- 1.4 million “Beauty and Personal care” products, and so on.
What sells most on Amazon?
Judging by Amazon searches, electronics are the most popular products on Amazon. Gaming consoles, laptops, AirPods, and headphones are the most wanted merchandise.
On that note, “Nintendo Switch” is currently the ultimate leader when it comes to the number of Amazon searches in the US.
Final Take on the Amazon Statistics
As you can see, Amazon is by far one of the most successful online marketplaces in history, with massive revenue and satisfied sellers and buyers alike.
These Amazon statistics attest to these claims and also foreshadow even more success for the globally recognized company that redefined the way most of us think about online shopping and shipping.
- Business Insider
- Business Standard
- CNN Business
- CTV News
- Digital Commerce 360
- Empire Resume
- Landing Cube
- Marketplace Pulse
- Morning Star
- Scrape Hero
- The EuroAsian Times
- The Motley Fool
- Web Retailer
- Zac Johnson