From a small online bookstore to the world's largest e-commerce platform, Amazon has transformed how we shop. Today, the company generates billions in revenue, ships millions of packages daily, and dominates nearly 40% of the US e-commerce market.
Whether you're a seller, investor, or simply curious about Amazon's scale, these statistics reveal just how massive Jeff Bezos' creation has become.
Key Takeaways
- 310 million+ active users shop on Amazon globally
- Amazon generates $22,000+ every second in revenue
- 20+ million packages are delivered daily worldwide
- 67% of Americans (180 million) have Amazon Prime
- Amazon controls 37.6% of US e-commerce — 6x more than Walmart
- The platform lists 600+ million products from 9.7 million sellers
Amazon User Statistics
1. Amazon has 310+ million active users globally
As of 2026, Amazon attracts over 310 million active customers worldwide. The United States accounts for the largest share with approximately 255 million users — representing 82% of Amazon's entire customer base.
2. 76% of American adults have shopped on Amazon
Amazon's reach in the United States is extraordinary. Over three-quarters of all American adults have made at least one purchase on the platform, making it the dominant force in online retail.
3. Amazon receives 2.56 billion visits per month
This makes Amazon one of the most visited websites in the world — averaging over 85 million visits every single day. Mobile users account for 59.52% of this traffic.
Fun Fact: Amazon processes more than 85 million visits per day — that's nearly 1,000 visits every second, 24 hours a day.
Amazon Customer Demographics
4. The largest age group on Amazon is 25-34 year olds (28.81% of sales)
Millennials remain Amazon's core demographic. However, Gen Z adoption is growing rapidly with a 10% year-over-year increase, now making up 11% of Prime households.
| Age Group | Share of Sales | Key Insight |
|---|---|---|
| 18-24 | 11% | Fastest growing (+10% YoY) |
| 25-34 | 28.81% | Largest segment |
| 35-44 | 19.57% | High spending power |
| 45-54 | 18% | Strong Prime adoption |
| 55+ | 22% | Growing steadily |
5. 81% of US adults aged 18-34 are Amazon Prime members
Young Americans have embraced Prime at remarkable rates. The combination of fast shipping, streaming content, and student discounts has made Prime nearly ubiquitous among younger demographics.
6. 57% of Amazon customers have household incomes above $75,000
Amazon skews toward higher-income households. Additionally, 74% of Amazon shoppers hold a college degree, indicating a well-educated customer base.
How Many Packages Does Amazon Deliver Per Day?
7. Amazon delivers 20-25 million packages every day worldwide
Amazon's logistics network is unmatched. In the US alone, Amazon Logistics processes over 17 million packages daily — that's more than 717,000 packages per hour or nearly 12,000 every minute.
8. Amazon Logistics handles 28.2% of all US packages
Amazon's delivery network has grown so large that it now moves more packages than FedEx in many regions. The company operates over 275,000 drivers, 40,000 semi trucks, 30,000 vans, and 110+ cargo aircraft.
Did You Know: During Black Friday and Cyber Monday, Amazon's daily package volume jumps 50-80%, reaching 30-40 million packages per day.
9. 750,000+ robots work in Amazon fulfillment centers
These robots handle approximately 75% of order-processing activities, dramatically increasing efficiency while creating new technical job roles.
How Many Products Does Amazon Sell?
10. Amazon lists 600+ million products on its marketplace
This massive selection comes from 9.7 million sellers worldwide, with 1.9 million operating in the US. Amazon directly sells only 12 million products (3.4%) — the remaining 96.6% come from third-party sellers.
11. Third-party sellers sold 4.5 billion products on Amazon in 2024
That's an average of 8,600 products sold every minute. Third-party sellers now account for 60% of all Amazon sales, making the marketplace model the company's primary revenue driver.
Fun Fact: Amazon lists 10x more unique products than Walmart Marketplace (600M vs 60M), making it the largest product selection in e-commerce history.
Amazon Revenue Statistics
12. Amazon makes $22,000+ every second
Breaking down Amazon's revenue reveals staggering figures: approximately $1.3-1.46 million per minute, $80-87.5 million per hour, and $1.9-2.1 billion every single day.
| Time Period | Revenue |
|---|---|
| Per Second | $22,000 - $24,300 |
| Per Minute | $1.3 - $1.46 million |
| Per Hour | $80 - $87.5 million |
| Per Day | $1.9 - $2.1 billion |
| Per Year (2026) | $750+ billion (projected) |
13. Amazon's 2025 annual revenue exceeded $700 billion
With trailing twelve-month revenue of $691.33 billion as of September 2025, Amazon is projected to surpass $750 billion in 2026. The company's net income reached $59.2 billion in 2025.
14. AWS generates $100+ billion annually with 31% cloud market share
Amazon Web Services remains the dominant cloud provider, ahead of Microsoft Azure (25%) and Google Cloud (11%). AWS revenue grew 17.5% year-over-year in recent quarters.
Amazon Market Share
15. Amazon controls 37.6% of US e-commerce — 6x larger than Walmart
No other company comes close. Walmart sits in second place with just 6.4% market share, followed by Apple (3.6%), eBay (3.0%), and Target (1.9%). Amazon is projected to exceed 40% market share in 2026.
16. Amazon Prime Video leads streaming with 22% market share
Prime Video has overtaken Netflix (21%) as the leading streaming service by market share. Its advantage: it's bundled free with Prime membership.
Amazon Prime Statistics
17. 230+ million people subscribe to Amazon Prime globally
Prime membership has quadrupled in the past decade — from 50 million in 2015 to 230+ million in 2026. In the US alone, 180 million people (67% of Americans) have Prime.
18. Prime members spend $1,170/year on Amazon — 2x more than non-members
Non-Prime shoppers spend just $570 annually. The median Prime member places 4 orders per month, with 42% ordering 2-4 times monthly.
Fun Fact: Prime Day 2025 generated $24.1 billion in sales — a 30.3% increase over 2024. The average shopper spent $53.34 during the event.
19. Amazon Prime subscription revenue reached $44.4 billion in 2025
Q4 2024 alone set a record with $11.5 billion in Prime revenue — up 9.73% year-over-year. Prime remains one of Amazon's most profitable business lines.
Amazon Employee Statistics
20. Amazon employs 1.58 million people worldwide
This makes Amazon one of the largest private employers globally. Approximately 1.1 million employees are based in the United States, with 350,000-370,000 in corporate/tech roles.
21. 54% of Amazon employees are aged 20-30
Amazon's workforce skews young, with the average employee between 20-30 years old. Only 17% of workers are over 40. The gender split is 53.2% male and 46.6% female.
Did You Know: Amazon now has more robots (750,000+) in its warehouses than corporate employees (370,000). These robots handle 75% of order processing.
Amazon Valuation Statistics
22. Amazon's market cap exceeds $2.3 trillion
This ranks Amazon as the 5th most valuable company in the world. The company is also the 4th most valuable brand globally with a brand value of $356.4 billion.
Summary: Amazon by the Numbers (2026)
| Metric | Value |
|---|---|
| Global Active Users | 310+ million |
| US Users | 255 million |
| Prime Members (Global) | 230+ million |
| Prime Members (US) | 180 million (67% of Americans) |
| Revenue Per Second | $22,000+ |
| Daily Revenue | $1.9 - $2.1 billion |
| Annual Revenue (2026) | $750+ billion (projected) |
| Packages Delivered Daily | 20+ million |
| Products Listed | 600+ million |
| Active Sellers | 9.7 million |
| US E-Commerce Market Share | 37.6% |
| AWS Cloud Market Share | 31% |
| Employees | 1.58 million |
| Market Capitalization | $2.3+ trillion |
Sources
- DemandSage - Amazon Statistics 2025
- Yaguara - Amazon Statistics
- Capital One Shopping Research
- Business of Apps - Amazon Data
- Red Stag Fulfillment - Amazon Shipping
- SerpWatch - Customer Demographics
- Backlinko - Amazon Prime Statistics
- MacroTrends - Amazon Revenue
- About Amazon - Workforce Data
- Amazon Quarterly Earnings Reports (2025)
Last updated: January 2026. Statistics are updated quarterly as new data becomes available.