Walmart has just announced that its US sales for the fourth quarter of 2021 were $1.5 billion, up 5.6% from the year prior. To be more precise, in 2021, Walmart’s sales reached about $393 billion, 6.3% more than in 2020.
Meanwhile, its e-commerce penetration was 6.2% for US sales and 21% for international sales, primarily thanks to Walmart+ — the main rival of Amazon Prime.
Walmart continues to grow and expand, relying on many stores as fulfillment centers. In fact, Walmart has 10,593 stores worldwide, 5,342 of which are in the US. The company also has a presence in small rural towns and big city centers.
The company has also been increasing its number of in-store pick-ups and same-day deliveries, and it’s paying off big time. They reported that last year it saw a 170% increase in orders coming from its stores.
Moreover, instead of building warehouses, as Amazon does, Walmart relies on its existing stores to fulfill customer orders.
Namely, when you walk into a Walmart, you’ll now see advertisements for different brands displayed on digital screens throughout the store. This is part of the company’s new advertising program called Walmart Connect.
Walmart Connect allows brands to advertise their products in various ways, including on digital displays, self-checkout screens, and even by hosting community events at local stores. This gives the company another touch-point to reach customers and helps to bring in more revenue.
It’s no secret that Walmart and Amazon are in a heated rivalry. But what most people don’t know is just how much these two companies are fighting to come out on top.