There’s something irresistible about having a Starbucks coffee on any day of the week, regardless of how pricey it may be. But how much do we actually know about the company we so often turn to for such tasty pleasures? These Starbucks statistics will help you get acquainted with the global franchise more and educate you further about the story behind every cup of coffee you get.
You might even learn what makes Starbucks so popular and pricey, as well as how to knock off a buck or two off your next order!
Top 10 Facts and Starbucks Statistics for 2022
- The company got the name after a character from Moby Dick.
- Their first store was opened in Seattle in 1971.
- 69.2% of Starbucks employees in the US are women, and 47% are BIPOC.
- China has the second most Starbucks stores worldwide as of 2020.
- Starbucks statistics show the company spent $258.8 million on ads in 2020.
- Starbucks is opening 50 new stores in 2021 despite the coronavirus pandemic.
- Starbucks mobile app orders made a record 24% of all transactions in 2020.
- The company lost about $915 million because of the pandemic.
- 60% of the company’s revenue in 2019 came from beverages.
- Starbucks offers more than 87,000 drink combinations to its customers.
General Starbucks Statistics
Learn more about one of the biggest companies in the world. How many stores does it have, and who are its competitors?
1. There were 4,123 Starbucks stores in China in 2019, marking a continual increase since 2010.
(Statista)
China started with only 209 Starbucks stores in 2005 and went up to 1,811 stores in just 10 years. The number of Starbucks cafés reached 2,936 in 2017. That’s almost double the previous numbers in just two years.
This comes as no surprise since China and the US were trade partners until 2019.
2. How many Starbucks are there in the world in 2020? The answer is — 32,660.
(Finances Online)
That’s right. Starbucks is the world’s largest coffee shop. The most recent data shows us that there are 32,660 Starbucks stores in the world. Starbucks statistics confirm the US and China have the highest number of stores, compared to the rest of the world.
Be that as it may, the company announced that by the end of 2021, the plan is to close 400 company-owned locations due to coronavirus and changes in consumer demands.
3. With a whopping $47.753 billion, Starbucks had the second most valuable brand of fast service restaurants in 2020.
(Statista)
McDonald’s is the world’s most valuable quick-service restaurant. Therefore, it is one of the most formidable Starbucks competitors, with a value of $129.321 billion.
KFC is in third place with a value of a ”mere” $16.584 billion, and Subway comes in fourth with $13.768 billion.
4. China has the second most Starbucks stores worldwide as of 2020.
(Statista)
As of September 2020, the US is the world leader by the number of Starbucks stores, with 15,328 stores across the country.
Japan comes in third with 1,464. The Philippines ranks 12th with only 396 licensed stores.
5. One of the most encouraging Starbucks facts is that the brand has 100% pay equity among genders (in the US).
(Starbucks Stories & News)
According to the 2020 stats found on the official website, the company prides itself on its male and female employees being paid equally.
However, there’s a slight gap on a global level, where female Starbucks employees have a 1.7% lower salary compared to men.
6. 69.2% of Starbucks employees in the US are women, and 47% are BIPOC.
(Starbucks Stories & News) (Macrotrends)
Starbucks employee demographics are rather modern, even at the top. The company had 349,000 employees in 2020. 0.87% more than it had in 2019 and 18.9% more than in 2018.
On that note, 26.9% of their employees are Latinx or Hispanic, whereas 8% are Black.
5.5% are Asian, while another 4.7% are multiracial. Finally, 0.6% are American Indian or Alaskan Native, and 0.6% are Native Hawaiian (or Other Pacific Islander).
Starbucks Financial Analysis
How big is the company’s revenue?
7. Starbucks shares may have experienced a 40% plummet at some point due to the pandemic, but the company’s already recovering.
(Investing)
Starbucks shares plummeted by more than 30% in 2020 due to the pandemic, but investors shouldn’t be discouraged.
The shares eventually went down by 13% in August, marking a significant recovery from the initial 30% drop in mid-March. Quite a warning to investors to keep a close watch on stock markets in 2021.
8. Starbucks revenue in 2019 amounted to $26.509 billion—the highest so far.
(Macrotrends)
The company underwent a steady revenue growth from 2005. That year, they had a revenue of $6,369 million, and just three years later, this number went up to $10,383 million.
9. However, the revenue did decrease by 11.28% in 2020.
(Macrotrends)
Much like the rest of the coffee and hospitality industry, Starbucks revenue has been seriously affected by COVID-19, and it shows in reports. Its 2020 annual revenue was $23.518 billion. A bit higher than its income in 2017 ($22.387 billion).
10. Starbucks spent $258.8 million on ads in 2020.
(Statista)
In the period between 2011 and 2020, the most Starbucks spent on advertising was in 2017 — an astounding $282.6 million.
The year 2011 is marked by their lowest advertising costs within the given 10-year period—$141.4 million.
11. In 2019, Starbucks had a market share of 40%, significantly surpassing its competitors.
(Daily Coffee News)
Coffee chains dominate the American coffee market. Around 78% of all coffee shops in the US are owned by Dunkin’, JAB brand, and, of course, Starbucks.
Dunkin’ is at 26%, while the JAB Holding brands (Panera, Caribous, Peet’s) own 4,700 coffee-focused shops.
12. Starbucks is opening 50 new stores in 2021 despite the coronavirus pandemic.
(Forbes) (NBC12)
In the first half of 2019, they were at 30,184 stores in total. This is a 7% greater Starbucks growth rate compared to 2018. However, it should be mentioned that 94% of these new stores were outside of the United States.
The year 2020 and COVID-19 brought news of closing down 400 Starbucks shops in the US, as the population avoids waiting in long lines and prefers deliveries (not to mention losing the purchasing power and turning to find low-score credit cards).
Still, Starbucks is planning to open 850 shops overall, which is a 50 stores surplus. This time, the coffee giant will be focusing on suburban areas instead of downtown office regions.
13. According to Starbucks sales statistics, 60% of its revenue in 2019 came from beverages.
(Business Quant)
Not all Starbucks sales come from beverages. In fact, based on the 2019 data, foods (i.e. pastries and confections) made up 18% of the total amount, while another 8% came from the sales of packaged coffee and tea.
The remaining 14% were royalties, licensing, ingredients, serveware, etc.
14. Starbucks revenue by country and region shows America generates the majority of the company’s income.
(Statista)
The statistics imply that in 2019, the company managed to generate a total of $26.52 billion in revenue. America was the leader in revenues in 2019 and in the years before.
In other words, its generated revenue for 2019 was $16.65 billion, compared to international’s generated revenue of $6.19 billion.
Starbucks Customer Statistics
Who are Starbucks’s primary customers?
15. Starbucks mainly aims to attract affluent and high-income customers.
(Chron)
It’s simple—people with more money will want to spend more on the finest coffee. Well-off neighborhoods will, therefore, have a Starbucks nearby.
However, middle-income neighborhoods will also get a Starbucks simply because they are likely to treat themselves regardless of not wanting to spend big amounts of money every day.
16. The company recorded an ACSI score of 78 in the US, Starbucks statistics for 2020 indicate.
(Statista)
The ACSI score represents customer satisfaction on a scale of 0 to 100. Starbucks has had a pretty high satisfaction score in the US ever since it opened. The lowest it ever got was 74 in 2015. The highest was 80 in 2011 and 2013.
17. Starbucks mobile app orders made a record 24% of all transactions in 2020.
(The Verge)
Starbucks mobile app statistics for 2020 show that the fourth fiscal quarter was a record-breaker for mobile app orders.
As a matter of fact, since the beginning of 2020, the company witnessed an increase in mobile orders — 17% in the first quarter, 18% (Q2), 22% (Q3), and a record 24% in the fourth quarter.
18. About 37.8 million Americans per day visited Starbucks before coronavirus.
(FinancesOnline)
Based on the data, the highest percentage, i.e., 33.78% of Starbucks customers, are people between 18–29.
30.4% of customers make people aged between 30–49, while 21.5% make 50 to 64 year-olds.
Starbucks customers per day in 2020 were lower due to the coronavirus crisis. The company introduced preventive measures, which include mandatory facial coverings and social distancing.
19. Starbucks offers more than 87,000 drink combinations to its customers.
(Blue Water Credit)
Simply put, you’ll be able to try all combinations if you drink about 238 cups per year, i.e., 19 new cups per month.
Some of the most popular Starbuck drinks are Mint Cherry Mocha Hot Cocoa, Green Tea Latte, Hazelnut Latte, and Pumpkin Spice Latte.
20. Starbucks demographics revolve around flexible, socially conscious, techy people.
(Chron)
Many people use Starbucks as a mini-office. It’s been that way since 2002 when the shops started offering Wi-Fi too.
Moreover, the company focuses on sustainable coffee growing. It works on reducing its carbon footprint and has been complying with green standards for 26 years (since 1995).
Starbucks and Coronavirus Statistics
What was the impact of the pandemic?
21. The Starbucks share price in 2020 was $105.39 per share.
(Capital)
While it started off with $88.83 per share, due to the pandemic it dropped to $58.03. Still, during the summer the shares went up to $99.11, but in December they amounted to $105.39.
The price currently varies between $101–$106 per share.
22. Starbucks market share in 2020 — the stock’s market value went up by 18%.
(CNBC)
It’s also estimated that by October 2021, Starbucks will have a strong rebound with over 20% of earnings per share growth. Likewise, by 2023 and 2024, the coffee chain should reach earnings per share growth of 10% to 12%.
When it comes to long-term investments, the company has a new revenue-boosting strategy. Doubling the number of cold drinks and adding artificial intelligence in the drive-thru lanes.
In addition to that, Starbucks plans to build new stores in the format of urban cafes (no seats) and double the number of suburbian drive-thru lanes.
23. Starbucks statistics show the company lost about $915 million because of the pandemic.
(QSR)
Coronavirus left a profound impact on the company. According to the data, in April 2020, the company lost 25% of store sales.
Likewise, Starbucks’ Americas segment lost about $450 million due to the lockdown, restricted sales, shortened working hours, and a smaller number of customers.
Starbucks History Facts
How did Starbucks become one of the biggest companies in the world?
24. The company got the name after a character from Moby Dick.
(Britannica)
Starbucks was the first mate in Melville’s literary classic. All three founders were inspired by the novel so they decided that was the perfect name for their new store.
25. Their first store was opened in Seattle in 1971.
(Britannica)
Like most franchises, Starbucks started as a small coffee shop in Seattle, a perfect example of a small business. The founders—Jerry Baldwin, Zev Siegl, and Gordon Bowker—needed to invest and borrow money to make their dream a reality.
One of the most obvious Starbucks facts is that their passion for coffee and tea inspired them to bring Starbucks to life.
26. The founders didn’t want Starbucks to become a café that sells cappuccinos and espressos.
(Britannica)
When their then head of marketing, now owner, Howard Schultz, suggested that Starbucks expand their menu after a trip to Italy, the founders declined. So, Shultz opened his own café and modeled it after Italian ones.
This attitude and business model helped him set Starbucks on its course to become what it is today when he later purchased the company from Baldwin and Bowker.
27. Fun facts about Starbucks: Frappuccino blends were introduced in 1995.
(Starbucks)
This may be the year Shultz’s vision started becoming reality. Just a year after that, Starbucks began selling bottled Frappuccinos in North America. In 1998, the company extended further by introducing its brand to grocery stores.
28. Despite being a franchise, the Starbucks ethical sourcing program is changing the whole coffee industry for the better.
(Conservation)
Another one of the encouraging facts about Starbucks is that the Coffee and Farmer Equity (C.A.F.E.) Practices program (developed 20 years ago) has become more well-known thanks to this brand.
They buy roughly 5% of the world’s supply of Arabica coffee. In 2015, about 18% of that supply was attained through C.A.F.E. practices, while already in 2017 that number was around 26%.
In fact, they’re the ones who first collaborated with Conservation International to develop C.A.F.E. standards.
29. The unhealthiest drink at Starbucks contains 85 grams of sugar and 510 calories.
(Insider)
Starbucks nutritional facts show that their grande-sized Cinnamon Roll Frappuccino Blended Coffee is full of sugar and empty calories. The same goes for their White Chocolate Mocha Frappuccino and Red Velvet Cake Crème Frappuccino Blended Crème.
Best stick to tea and regular brewed coffee if you want to avoid a sugar overload.
30. The average Starbucks barista pay rate per hour is $10.73.
(Payscale)
Admittedly, the salaries vary from area to area. For example, the lowest pay rate is $8.95 per hour, the median salary is $10.73, and the highest rate is $13.98 per hour. On a related note, these numbers are almost identical to the average barista hourly pay in the US ($10.80).
FAQ
How many Starbucks in the world were there in 2021?
Starbucks currently has 32,938 stores globally, out of which most company-operated and licensed stores are based in the US (15,328 US Starbucks stores in total). On that note, at the beginning of 2021, Starbucks opened 278 new stores despite the pandemic.
China is the country with the highest number of Starbucks outside the US — 4,704, followed by Japan (1,464), Canada (1,159 company-operated stores, 444 licensed stores), and the UK (288 company-operated stores, 737 licensed stores).
How many Starbucks are there in the US in 2019?
In 2019, Starbucks had 15,041 stores in the US alone.
That’s 435 more than in 2018 and 287 less than in 2020. The number of Starbucks stores has been steadily growing in the US since 2012.
Interestingly, the company had a smaller number of stores in 2011 (10,787) than in 2008 (11,567), 2009 (11,128), or even 2010 (11,131).
Which state has the most Starbucks?
California is the state with by far the most Starbucks locations — 2,910. That number equals a whopping 19% of all Starbucks locations in the US. Texas and Florida are next in line with 1,195, i.e., 766 Starbuck stores.
The cities with the highest number of Starbucks locations are New York (179), Los Angeles (158), Chicago (156), and Las Vegas (154).
What state does not have a Starbucks?
There are four US territories without any Starbucks stores at all, and they include Northern Mariana Islands, Guam, American Samoa (although Starbucks is planning to open a store in Samoa), and US Virgin Islands.
Although Starbucks can be found in all the other states, not all of them have such a high number of locations as California.
More particularly, Vermont might be the state with the fewest Starbucks locations—8, followed by North Dakota (13), Wyoming (23), West Virginia (25), and Delaware (25).
What’s the cheapest item at Starbucks?
According to the data for 2021, the cheapest items on the Starbucks menu are Teavana Shaken Iced Tea ($1.75), Freshly Brewed Coffee ($1.85), Salted Caramel or Birthday Cake Pop ($1.95), and Chocolate Chip Cookie ($1.95).
When it comes to the most expensive items on the menu, you have Turkey Rustico Panini and Turkey Pesto Panini ($6.45), Chicken Artichoke Panini ($6.45), Chicken BLT Salad Deli Sandwich ($5.95), and Evolution Fresh ($5.95).
Is Starbucks the biggest coffee company in the world?
Yes, Starbucks is the biggest coffee shop. Based on various lists, Starbucks is the biggest coffee company in the world and one of the most famous coffee brands.
Other well-known companies with smaller revenues are Hortons, the biggest restaurant chain in Canada, and Panera Bread, a bakery company from Missouri. Lavazza is also on the list, as one of the oldest coffee brands from Italy, and so is the UK’s Costa Coffee, the coffee chain that pioneered coffee delivery by drone.
What is the busiest Starbucks in the world?
Chicago has the largest Starbucks location in the world (35,000 square feet). It’s built on five floors (plus a rooftop bar) and it can be found on the corner of Michigan Avenue and Erie Street.
How many employees does Starbucks have?
The total number of employees in 2020 was 349,000. The company is headquartered in Seattle, WA, and its current CEO is Kevin Johnson.
Conclusion
It’s evident that Starbucks’ popularity isn’t going anywhere judging by the resilience of the company even through tough times such as the coronavirus pandemic. Though they may receive some backlash for being so mainstream, there’s nothing wrong with enjoying a good cup of coffee from a global brand.
These Starbucks statistics are here to show you what you’re putting your money toward and help you enjoy your next order even more.
Sources:
- Britannica
- Blue Water Credit
- Business Quant
- Capital
- Chicago Eater
- Chron
- CNBC
- Conservation
- Daily Coffee News
- FinancesOnline
- Food Digital
- Forbes
- Insider
- Insider
- Investing
- Knoema
- Latest Menu Price
- Macrotrends
- Macrotrends
- NBC12
- Payscale
- QSR
- Scrape Hero
- Spoon University
- Starbucks
- Starbucks Stories & News
- Statista
- Statista
- Statista
- Statista
- Statista
- Statista
- Statista
- The Verge
