There’s something irresistible about having a Starbucks coffee on any day of the week, regardless of how pricey it may be. But how much do we actually know about the company we so often turn to for such tasty pleasures? These Starbucks statistics will help you get acquainted with the global franchise more and educate you further about the story behind every cup of coffee you get.
You might even learn what makes Starbucks so popular and pricey, as well as how to knock off a buck or two off your next order!
Top 10 Starbucks Statistics and Facts
- Starbucks has 100% pay equity among genders (in the US).
- Starbucks revenue in 2019 totalled to $26.509 billion—their highest so far.
- However, their revenue decreased by 12% in the period between January and June of 2020.
- Starbucks spent $245.7 million on ads in 2019.
- Their first store was opened in Seattle in 1971.
- About 69% of Starbucks employees are women, and 47% are BIPOC (in the US).
- Stats from 2018 show that 45% of Americans visited Starbucks in the preceding twelve months.
- The founders didn’t want Starbucks to become a café that sells cappuccinos and espressos.
- The unhealthiest drink at Starbucks contains 85 grams of sugar and 510 calories.
- Starbucks is opening new stores despite the coronavirus pandemic.
General Starbucks Statistics
1. There were 4,123 Starbucks stores in China in 2019, marking a continual increase since 2010.
(Statista)
China started with only 209 Starbucks stores in 2005, and went up to 1,811 stores in just 10 years. The number of Starbucks cafés reached 2,936 in 2017, almost doubling the previous numbers in just two years.
2. The coffeehouse has the second most valuable brand of fast service restaurants in 2020—$47.753 billion.
(Statista)
McDonald’s is the world’s most valuable quick-service restaurant and therefore one of the toughest Starbucks competitors, with a value of $129.321 billion.
KFC is in third place with a value of $16.584 billion, and Subway comes in fourth with $13.768 billion.
3. China has the second most Starbucks stores worldwide as of 2019.
(Statista)
As of September 2019, the US is the world leader by the number of Starbucks stores, with around 15,000 stores across the country.
Canada comes in third with 1,607, while Thailand ranks 12th with only 392 licensed stores.
4. One of the most encouraging Starbucks facts is that the brand has 100% pay equity among genders (in the US).
(Starbucks Stories & News)
According to the Starbucks stats from 2019 found on the official website, the company prides itself on its male and female employees being paid entirely the same.
However, there’s a slight gap on a global level, where female Starbucks employees have a 1.7% lower salary compared to men.
5. Roughly 69% of Starbucks employees in the US are women, and 47% are BIPOC.
(Starbucks Stories & News)
Starbucks employee demographics are rather modern, even at the top. Of their vice presidents, almost 53% are women, and approximately 32% of their VPs are people of color.
Roughly 27% of their employees are Latinx or Hispanic, 8% are African American, 5.5% are Asian, while another 4.7% are multiracial. Finally, about half percent are American Indian or Alaskan Native, and approximately another half percent are Native Hawaiian (or Other Pacific Islander).
Starbucks Financial Analysis
6. Starbucks shares may have been down earlier this year, but the company’s already recovering.
(Investing)
Starbucks shares plummeted by more than 30% earlier this year due to the pandemic, but investors shouldn’t be discouraged. The shares were only down by 13% in August, marking a significant recovery from the initial 30% drop, and warning investors to keep a close watch on stock markets in 2021.
7. Starbucks revenue in 2019 amounted to $26.509 billion—the highest so far.
(Macro Trends)
The company underwent a steady revenue growth from 2005. That year, they had a revenue of $6,369 million, and just three years later, this number went up to $10,383 million.
8. However, the revenue did decrease by 12% in the period between January and June of 2020.
(Investing)
Much like the rest of the coffee industry, Starbucks and its revenue have been seriously affected by COVID-19 and it shows in reports. The net income decreased by an astounding 81%, bringing the numbers down to $535.7 million.
9. Starbucks spent $245.7 million on ads in 2019.
(Statista)
In the period between 2011 and 2019, the most Starbucks spent on advertising was in 2017 with $282.6 million. The year 2011 is marked by their lowest advertising costs within the given period—$141.4 million.
10. In 2019, Starbucks had a market share of 40%, greatly surpassing its competitors.
(Daily Coffee News)
Coffee chains dominate the American coffee market. Around 78% of all coffee shops in the US are owned by Dunkin’, JAB brand, and, of course, Starbucks. Dunkin’ is at 26%, while the JAB Holding brands (these include Panera, Caribous, Peet’s) are at 12%.
11. Starbucks is opening new stores despite the coronavirus pandemic.
(Forbes) (NBC12)
In the first half of 2019, they were at 30,184 stores in total. This is a 7% greater Starbucks growth rate compared to 2018. It should be mentioned, however, that 94% of these new stores were outside of the United States.
The year 2020 and COVID-19 brought news of closing down 500 Starbucks shops in the US, as the population avoids waiting in long lines and prefers deliveries (not to mention losing the purchasing power and turning to finding low-score credit cards). Still, Starbucks is going to open 850 shops overall, which is a 50 stores surplus. This time, the coffee giant will be focusing on suburban areas instead of downtown office regions.
12. Not all Starbucks sales come from beverages.
(Business Quant)
According to Starbucks sales statistics, only 60% of the company’s revenue in 2019 came from beverages. Foods (i.e. pastries and confections) made up 18% of the total amount, while another 8% came from the sales of packaged coffee and tea.
The remaining 14% were royalties, licensing, ingredients, serveware, etc.
Starbucks Customer Statistics
13. Starbucks mainly aims to attract affluent and high-income customers.
(Chron)
It’s simple—people with more money will want to spend more on the finest coffee. Well-off neighborhoods will, therefore, have a Starbucks nearby. However, middle-income neighborhoods will also see a Starbucks simply because those people are likely to treat themselves regardless of not wanting to spend big amounts of money every day.
14. The company recorded an ACSI score of 78 in the US, Starbucks statistics for 2020 indicate.
(Statista)
The ACSI score represents customer satisfaction on a scale of 0 to 100. Starbucks has had a pretty high satisfaction score in the US ever since it opened. The lowest it ever got was 74 in 2015. The highest was 80, in 2011 and 2013.
15. Stats from 2018 show that 45% of Americans visited Starbucks in the preceding twelve months.
(Statista)
Consumer behavior statistics further state that 32% of Americans weekly spent one to five dollars on coffee. Only 28% said they drank two cups of coffee at home during the average week.
16. Starbucks demographics revolve around flexible, socially conscious, techy people.
(Chron)
Many people use Starbucks as a mini-office and it’s been that way since 2002, when the shops started offering Wi-Fi too. Moreover, the company focuses on sustainable coffee growing, it works on reducing its carbon footprint, and has been complying with green standards for 25 years.
Starbucks History Facts
17. The company got the name after a character from Moby Dick.
(Britannica)
Starbucks was the first mate in Melville’s literary classic. All three founders were inspired by the novel so they decided that was the perfect name for their new store.
18. Their first store was opened in Seattle in 1971.
(Britannica)
Like most franchises, Starbucks started as a small coffee shop in Seattle, a perfect example of a small business. The founders—Jerry Baldwin, Zev Siegl, and Gordon Bowker—needed to invest and borrow money to make their dream a reality. One of the most obvious Starbucks facts is that their passion for coffee and tea inspired them to bring Starbucks to life.
19. The founders didn’t want Starbucks to become a café that sells cappuccinos and espressos.
(Britannica)
When their then head of marketing, now owner, Howard Schultz, suggested that Starbucks expand their menu after a trip to Italy, the founders declined. So, Shultz opened his own café and modeled it after Italian ones.
This attitude and business model helped him set Starbucks on its course to become what it is today when he later purchased the company from Baldwin and Bowker.
20. Fun facts about Starbucks: Frappuccino blends were introduced in 1995.
(Starbucks)
This may be the year Shultz’s vision started becoming reality. Just a year after that, Starbucks began selling bottled Frappuccinos in North America. In 1998, the company extended further by introducing its brand to grocery stores.
21. Despite being a franchise, the Starbucks ethical sourcing program is changing the whole coffee industry for the better.
(Conservation)
Another one of the encouraging facts about Starbucks is that the Coffee and Farmer Equity (C.A.F.E.) Practices program (developed 20 years ago) has become more well-known thanks to this brand.
They buy roughly 5% of the world supply of Arabica coffee. In 2015, about 18% of that supply was attained through C.A.F.E. practices, while already in 2017 that number was around 26%. In fact, they’re the ones who first collaborated with Conservation International to develop C.A.F.E. standards.
22. The unhealthiest drink at Starbucks contains 85 grams of sugar and 510 calories.
(Insider)
Starbucks nutritional facts show that their grande-sized Cinnamon Roll Frappuccino Blended Coffee is full of sugar and empty calories. The same goes for their White Chocolate Mocha Frappuccino and Red Velvet Cake Crème Frappuccino Blended Crème. Best stick to tea and regular brewed coffee if you want to avoid a sugar-overload.
23. The average hourly rate for baristas working at Starbucks is $10.60.
(Payscale)
Like with any other job, a Starbucks barista pay rate varies from area to area. The lowest 10% have an hourly salary of $8.91, while the top 10% make $13.75 an hour. These numbers are almost identical to the average barista hourly pay in the US.
FAQ
(Statista)
How many Starbucks are there in the US in 2019?
The number of Starbucks stores has been steadily growing in the US since 2005. In 2019, the number of licensed Starbucks stores in the US reached 6,250. On top of that, there were 8,791 company-operated stores across America.
Which state has the most Starbucks?
(Scrape Hero)
California is the state with by far the most Starbucks locations: 2,925. That number equals to a whopping 19% of all Starbucks locations in the US.
What state does not have a Starbucks?
(Spoon University)
Although Starbucks can be found in each state of America, not all of them have such a high number of locations as California. More particularly, North Dakota might be the state with the fewest Starbucks locations—13.
There are also four US territories without any Starbucks stores at all, and they include Northern Mariana Islands, Guam, American Samoa, and US Virgin Islands.
What’s the cheapest item at Starbucks?
(NDTV Food)
According to the data for 2020, the cheapest items on the Starbucks menu are the Chocolate Chip Cookie and the Salted Caramel or Birthday Cake Pop, costing you only $1.95. When it comes to drinks, the cheapest one you can get is a tall Teavana Shaken Iced Tea for $1.75.
How many employees does Starbucks have?
(Forbes)
Since Starbucks is a global franchise, it’s no surprise the total number of employees for 2020 equaled to 346,000. It is ranked 20th on the Forbes list of Canada’s Best Employers. The company is headquartered in Seattle, WA, and its current CEO is Kevin Johnson.
Conclusion
It’s evident that Starbucks’ popularity isn’t going anywhere judging by the resilience of the company even through tough times. Though they may receive some backlash for being so mainstream, there’s nothing wrong with enjoying a good cup of coffee from a global brand. These Starbucks statistics are here to show you what you’re putting your money toward and help you enjoy your next order even more.
