According to Apple statistics, Apple is one of the leading companies in the global smartphone market. That the brand is pretty important is proven by the fact that nearly 150,000 people work there. The company was founded over 40 years ago and is getting more and more successful each year.
Little wonder as people all around its world are using its products, and find them beyond enjoyable. The chances are you could find at least one Apple product in every household in America, be it the latest iPhone or an Apple Watch.
If you want to know about the company’s profits, market share, history, and consumers, just keep reading.
Top 10 Most Interesting Apple Stats and Facts
- In 2019, Apple’s total net sales amounted to $260.17 billion.
- Despite the global pandemic, Apple still reached $59.69 billion in the third quarter of FY2020.
- Apple is at the top of the global smartphone market, alongside Huawei and Samsung.
- Apple launched the iPhone in January 2007.
- Apple is the first US company worth more than $2 trillion.
- 34% of Apple users are male.
- Apple has 147,000 employees today.
- 9% of the new hires in Apple are Black.
- An average American household owns at least two Apple products.
- The first Apple computer was sold for $666.66.
General Apple Statistics
1. In 2019, Apple’s total net sales amounted to $260.17 billion.
(Statista)
Even though the company is still doing pretty well, these figures are slightly lower than those from the previous year. Namely, in the fiscal year 2018, Apple’s total net sales amounted to 265.6 billion US dollars.
However, even with this decrease in figures, the company is still the one with the largest market cap.
2. Apple made a net profit of $11.25 billion in the third fiscal quarter of 2020.
(MacRumors)
Apple posted a revenue of 59.7 billion US dollars in the same quarter. When compared to Apple statistics for 2019, we can say that these figures have increased.
In the third fiscal quarter of 2019, the revenue was 53.8 billion US dollars, while the net profit was 10 billion US dollars.
3. In the same period, 44.26% of Apple’s overall revenue was iPhone sales.
(Statista)
Of all Apple products, iPhone sales are the most significant ones. Almost half of Apple’s overall revenue in this one quarter was from iPhone sales only, Apple iPhone sales statistics suggest.
In the fourth quarter of this fiscal year, $36.44 billion was generated from iPhone sales. The highest number of iPhones sold comes from 2018—218 million iPhones sold all over the world. When it was first introduced, Apple sold 1.39 million iPhones.
4. Despite the global pandemic, Apple still reached $59.69 billion in the third quarter of FY2020.
(Statista)
Even though the coronavirus affected the economy worldwide, Apple doesn’t seem to be suffering too much because of it, according to the Apple statistics for 2020.
Although Apple’s products are sold all around the world, the Americas are the most important when it comes to sales. Namely, almost half of the company’s sales were made in these markets. An impressive 45% of the sales from the said quarter were made here.
5. Apple is at the top of the global smartphone market share, alongside Huawei and Samsung.
(Statista)
When it comes to the Apple market size, it’s safe to say that the company is one of the world’s leading ones, especially if the smartphone market is concerned. Huawei is the first one on this list, and Apple and Samsung follow.
For years, Samsung has been at the top due to its products such as home entertainment systems and mobile devices. Apple has always been at the top as well, while Lenovo and Huawei joined the party in more recent years.
Apple Company History Stats and Facts
6. Apple was founded in 1976.
(AppleInsider)
April 1st, 2020 marked the 44th anniversary of the brand’s founding. In the 1970s, Steve Jobs and Steve Wozniak worked together on the first Apple I computer. Wozniak was the one responsible for the design of the computers, while Jobs was the one selling them.
After one Atari engineer, Ron Wayne, accompanied the two Steves, they formed the company on April 1. Apple’s company name gained popularity pretty quickly, and today the brand is a technological giant.
7. Apple launched the iPhone in January 2007.
(Business Insider)
The iPhone has changed a lot of things in the way we use mobile phones. For instance, before it came out, full websites couldn’t run on mobile phones. However, this wasn’t an overnight change. The first iPhone had a much slower internet than the one we have today.
That is because they ran on “EDGE”, or 2G wireless. With no App Store on the original iPhone, there was no Instagram or any other features we can enjoy today.
How many iPhones have been sold from 2007 till 2018? The answer is 2.2 billion. The later figures are not available as Apple stopped publishing data on iPhone sales after 2018.
8. Apple watch was first released in 2015.
(SuperWatches)
Since then, Apple has released one watch each year. Every new product is more advanced than the previous one. In the beginning, there were three versions—the “everyman edition”, the Sport version, and the Apple Watch Edition.
As Apple watch statistics suggest, the Apple Watch Edition was made of 18-carat gold and it was marketed as a high-end fashion accessory. It was priced at $17k. With the new models, new features were introduced – calls and voicemail, text messages, music streaming, longer durability, larger storage, as well as many improved health-related apps.
9. Apple is the first US company worth more than $2 trillion.
(Forbes)
Apple has been a trillion-dollar company since August 2, 2018. However, the company has hit another milestone this year as well.
Not even tech giants such as Microsoft or Amazon have reached these figures. Microsoft is worth $1.7 trillion, Amazon $1.6 trillion, while Facebook is worth $761 billion.
10. When was Steve Jobs fired from Apple? Steve Jobs was fired from Apple in 1985.
(Business Insider) (ABC News)
A surprising fact is that one of Apple’s founders was fired from the company at one point. In 1985, Apple’s board stripped Jobs of responsibility and gave him an office he considered unimportant. That is when Jobs left Apple and formed his startup company NeXT.
However, Jobs returned in 1996 and became Apple’s CEO the very next year. This kind of a rise, fall, and return story is the one that Uber CEO Travis Kalanick is planning to do as well. Kalanick referred to this as “Steve Jobs-ing” it.
Apple Demographics
11. Apple is more appealing to Gen Z and Millennials than Samsung.
(Flurry)
When it comes to the generational differences, it’s safe to say that the younger consumers prefer Apple much more than Samsung. Millennials and Generation X make the majority of the consumers and they are on the opposing sides. While Millennials prefer Apple, 65% of Generation X likes Samsung better.
Apple customer demographics for 2020 show that, even though Generation Z still doesn’t make such a great percentage in the total smartphone audience, we can still say that they prefer Apple more.
12. 34% of Apple users are male.
(Flurry)
When it comes to gender differences, the figures are nearly reversed for the two companies. Most of the Apple users are female. More specifically, 66% of them and are mostly Millennial and Gen Z.
Conversely, most of the Samsung users are male. Female users of Samsung make 38% of the total, while males make 62%.
13. How many employees does Apple have? Apple has 147,000 employees today.
(Macrotrends)
The number of Apple employees has been on the rise for the last couple of years. In 2020, Apple has marked a 7.3% increase from the year before.
In 2019, Apple had 137,000 employees, and in 2018, the number of employees was 132,000. Only 10 years ago, in 2010, this number was 49,400, which just proves the company’s impressive growth.
14. 38% of Apple employees are women under 30.
(Apple)
Apple has been trying for a while now to include more people from different backgrounds. According to their inclusion and diversity Apple company overview from 2018, they have more women employed than ever before. In the “under 30” category, women made up 36% of employees in 2017.
When it comes to the overall representation of women in Apple, they make a third of the total—33%. In 2017 and 2016, they made 32% of the total.
15. 24% of Apple employees in the US are underrepresented minorities.
(Apple)
As a matter of fact, 53% of all new hires belong to groups that were historically underrepresented in tech industries. What is more, 17% of the company leaders come from underrepresented minorities.
Apple statistics also note that the biggest improvement is seen in employing the under-30 age group. Interestingly, Apple employers’ age varies from 18 to 87 years old.
16. 9% of the new hires in Apple are Black.
(Apple)
When it comes to race, 3% of Apple employees are multiracial. Only 1% of the employees are Native American, Native Hawaiian, and Pacific Islander. Hispanic employees make up 14% of the total.
Nearly a quarter of the employees is Asian—23%, while the majority is white—50%. However, things are changing and Apple is on a good way to become an even more diverse community.
Apple Company Facts
18. An average American household owns at least two Apple products.
(CNBC)
An impressive 64% of Americans own an Apple product. When the same question was asked five years ago, 50% fewer people had said the same. The number of Apple products in a household depends on the income people have.
For instance, 87% of people in America with incomes over $100,000 own at least one Apple product. The wealthiest Americans own 4.7 products per household, while the poorest Americans own only one. Americans in the South own 2.2 products on average, while those in the West own 3.7.
19. Apple had a “no smoking” ban regarding their computers.
(Did You Know Stuff)
Even though it sounds ridiculous, there was a ban on smoking when using an Apple computer. If you thought there are not many crazy Apple statistics or facts, you are wrong.
Namely, if you were to get caught smoking near your Apple computer, your warrant could’ve been voided. It happened in two incidents that people had their warrants voided when the systems were taken for repair.
20. Real Networks turned down the iPod.
(Marketing Mind)
Even though Steve Jobs was the one to introduce the iPod to the world, he wasn’t the one to design it. Instead, the iPod was designed by Tony Fadell in the 2000s, and he offered the product to some pretty big brands such as Phillips and Real Networks, who both rejected it.
Steve Jobs does deserve recognition for this product since he was the one to accept Fadell’s proposal and had the company develop the iPod we know today. According to Apple music statistics, they also developed iTunes, the content-delivery system that dominates 80% of the worldwide paid music market.
20. The first Apple computer was sold for $666.66.
(CNBC)
In July 1976, Apple released its first computer. There were 200 Apple I computers, all of which Steve Wozniak had hand-built.
It isn’t a coincidence that the computer was sold for “the number of the beast”. Namely, Wozniak liked the repeating digits. Also, it just so happened that the best retail price was around that number. Once the updated version came out, it became the first successful personal computer on the market.
To Sum Up
The Apple statistics have shown us just how significant this company is. Not only is it breaking records in the technology market, but it’s also making our lives a bit more fun. Besides being fun, the Apple products are also pretty useful, and it’s no wonder they’ve become everyone’s favorite over the years.
FAQs
Who is the CEO of Apple?
(Apple)
The CEO of Apple is Tim Cook. He was named CEO in 2011, and before that, he was a chief operating officer. Cook was the one who played a crucial role in the continued development of strategic reseller and supplier relationships.
Tim used to work at Corporate Materials for Compaq and the Reseller Division at Intelligent Electronics, among other things.
How many shares does Apple have?
(Investopedia)
When it comes to the individual shareholders, Arthur Levinson owns the most. Namely, he owns 1,133,283 shares of Apple stock. The next important shareholder is Tim Cook, who owns 847,969 shares of Apple stock. Al Gore is the third important individual shareholder, with 113,585 shares of Apple stock.
On the other hand, Vanguard Group is one of the institutional shareholders, and it owns 336.7 million shares. BlackRock (274.7 million shares) and Berkshire Hathaway (245.2 million shares of Apple) are the other two important institutional shareholders.
