According to Apple statistics, Apple is one of the leading companies in the global smartphone market. That the brand is pretty important is proven by the fact that nearly 150,000 people work there. The company was founded over 40 years ago and is getting more and more successful each year.
Little wonder as people all around its world are using its products, and find them beyond enjoyable. The chances are you could find at least one Apple product in every household in America, be it the latest iPhone or an Apple Watch.
Keep reading if you want to know about the company’s profits, market share, history, and consumers.
Top 10 Most Interesting Apple Statistics for 2022
- Apple’s revenue amounted to approximately $378.323 billion.
- 45% of Apple’s revenue comes from the Americas.
- In Q4 of 2020, Apple held 52.6% of the Japanese smartphone market.
- In Q2 of 2021, iPad quarterly sales went up by a staggering 78.7%.
- Apple’s market capitalization in 2022 amounts to $2.08 trillion.
- The number of overall active Apple iPhone units has grown to 1.8 billion.
- Apple TV had 29.9 million active devices in 2021.
- 48% of millennials prefer Apple over Samsung.
- 34.8% of Apple employees are female, whereas 65.2% are male.
- 41.2% of Asian employees at Apple work in tech.
General Apple Statistics
How big is Apple’s revenue, and how does the company stand on the global smartphone market?
1. In 2021, Apple’s revenue amounted to approximately $378.323 billion.
The Apple revenue from 2020 was “mere” $274.515 billion, so the 2021 YOY increase is an astonishing 28.62%.
Compared to Apple statistics from 2019, when Apple’s revenue reached $260.17 billion, the increases are more than impressive.
2. 45% of Apple’s revenue comes from the Americas (about 40% comes from the US only).
(Business of Apps)
When it comes to regions, in 2021, Apple generated $153.3 billion from the Americas, $89.3 billion from Europe, $68.3 billion from China, $28.4 billion from Japan, and $26.3 billion from the Asia Pacific region.
3. In Q4 2020, the iPhone was the best selling smartphone in the world.
Due to its upgraded iPhone 12 (that supports 5G wireless data standard), Apple managed to win the title of the best-selling smartphone globally at the end of 2020.
Apple iPhone sales statistics suggest that the last time the company held the first position was back in Q4 of 2016.
Apple sold 79.9 million iPhones in the mentioned period, surpassing the second-ranked Samsung that sold 62.1 million phones.
4. In Q4 of 2020, Apple held 52.6% of the Japanese smartphone market.
(Cult of Mac)
Apple statistics from 2020 imply that the company shipped over 6 million units to Japan at the end of the year.
In comparison, Apple’s rivals, Sharp and Samsung, managed to send “only” 1.4 million and 781,000 units, respectively.
5. In Q2 of 2021, Apple generated a quarter record revenue of $89.6 billion.
Apple’s revenue was 54% higher, compared to the same period in 2020. In other words, the company cashed in $23.6 billion in profits.
The largest revenue (54%) came from iPhone sales. Wearables and iPads made 9% of the revenue, while services and Mac made 19% and 10%, respectively.
At the same time, there was a 65.5% increase in sales of iPhones. Apple iPhone statistics show that, in Q2 of 2021, the sales reached $47.9 billion (thanks to iPhone 12).
6. In Q2 of 2021, iPad quarterly sales went up by a staggering 78.7%.
In that period, Apple sold $7.8 billion iPads (from $4.4 billion in Q2 2020), almost the same amount they sold in Q2 2013 ($8.7 billion), which is their record-breaking year.
7. Apple held a 15% share of the global smartphone shipment in Q1 of 2021.
When it comes to Apple sales statistics, although the company didn’t achieve successful sales with their iPhone 12 Mini, their iPhone 12 and iPhone 11 models kept Apple high on the list.
Samsung currently holds the first position, with 22% of the global smartphone market share, while Xiaomi takes third place (14%), followed by Oppo (11%) and Vivo (10%).
8. As per the latest Apple statistics, the company’s market capitalization in 2022 amounts to $2.08 trillion.
(Investopedia) (Companies Market Cap)
The company managed to hit one trillion for the first time in 2018, and two trillion in 2020, becoming the first company that has hit a market value that high.
Furthermore, Apple’s net worth reached $65.34 billion by the end of 2020.
9. The number of overall active Apple iPhone units has grown to 1.8 billion.
(Business of Apps) (iDropNews)
1.231 million was the number of active iPhone units in 2021. About one-fifth of active iPhone units came from the US, i.e.211 million. In order to hit the 2 billion mark, Apple should increase the number of active units by about 35% till the end of 2022.
Most Interesting Facts from Apple Company Background
When was the company founded, and why did Steve Jobs leave Apple at one point?
10. Apple was founded in 1976.
April 1, 2021, marked the 45th anniversary of the brand’s founding. In the 1970s, Steve Jobs and Steve Wozniak worked together on the first Apple I computer. Wozniak was responsible for the design of the computers, while Jobs was the one selling them.
After one Atari engineer, Ron Wayne, accompanied the two Steves, they formed the company on April 1. Apple’s company name gained popularity pretty quickly, and today the brand is a technological giant.
11. One of the most important moments in Apple company history was when Apple launched the iPhone in January 2007.
The iPhone has changed a lot of things in the way we use mobile phones. For instance, before it came out, full websites couldn’t run on mobile phones. However, this wasn’t an overnight change. The first iPhone had a much slower internet than the one we have today.
That is because they ran on “EDGE,” or 2G wireless. With no App Store on the original iPhone, there was no Instagram or any other features we can enjoy today.
How many iPhones have been sold from 2007 till 2018? The answer is about 2.2 billion. The more recent figures are not available as Apple stopped publishing data on iPhone sales after 2018.
12. The Apple watch was first released in 2015.
Since then, Apple has released one watch each year. Every new product is more advanced than the previous one. In the beginning, there were three versions—the “everyman edition,” the Sport version, and the Apple Watch Edition.
As the 2020 Apple watch statistics show, over 100 million people use these wearable devices.
13. Apple launched its first AirPods in September 2016.
(Appleinsider) (Business of Apps)
However, the wireless Bluetooth earbuds reached retail stores in late December of 2016. Although the product didn’t get much attention initially, its sales reached 15 million in 2017, only to grow twice as much in 2018 (35 million).
In 2019, the sales reached 60 million, and finally, in 2020, Apple sold 114 million AirPods. The official AirPod price in the US stands at $159.
14. When was Steve Jobs fired from Apple? Steve Jobs was fired from Apple in 1985.
(Business Insider) (ABC News)
A surprising fact is that one of Apple’s founders was fired from the company at one point. In 1985, Apple’s board stripped Jobs of responsibility and gave him an office he considered unimportant. That is when Jobs left Apple and formed his startup company NeXT.
However, Jobs returned in 1996 and became Apple’s CEO the very next year. This kind of a rise, fall, and return story is the one that Uber CEO Travis Kalanick was planning to do as well. Kalanick referred to this as “Steve Jobs-ing” it.
15. Who owns the Apple company today? Tim Cook is the current Apple CEO.
Cook became the company’s CEO in August 2011. Before taking the most important job in his career, he was responsible for Apple’s operations and worldwide sales, as well as end-to-end management of sales and supplies.
On top of that, Cook owns 3.3 million shares of Apple stock. Apple stats suggest his current net worth is $2.1 billion.
16. Apple TV had 29.9 million active devices in 2021.
(Business of Apps) (9to5mac)
Apple is far behind HBO Max, Hulu and Disney+, and Amazon Prime.
In fact, in 2021, Apple TV held a mere 5% of the US market share in the fragmented streaming devices industry, while the leader, Amazon Prime, controlled 19%.
Apple Demographics Stats and Facts
Who uses Apple the most, and what’s the situation with the company’s workforce? Have there been some improvements to Apple employee demographics?
17. 48% of millennials prefer Apple over Samsung.
When it comes to the generational differences, it’s safe to say that the younger consumers prefer Apple much more than Samsung.
Millennials and Generation X make the majority of the consumers, and they are on the opposing sides. While Millennials prefer Apple, 65% of Generation X likes Samsung better.
Apple customer demographics from 2020 show that, even though Generation Z still doesn’t make such a great percentage in the total smartphone audience (as they make only 2% of American workforce), we can still say that they prefer Apple more (5% vs 3%).
18. 34% of Apple users are male.
Regarding gender differences, the figures are nearly reversed for the two companies. Most of the Apple users are female. More specifically, 66% of them are mostly Millennials and Gen Z.
Conversely, most of the Samsung users are male. Female users of Samsung make 38% of the total, while males make 62%.
19. How many employees does Apple have? The company claims to have about 160,000 employees at the moment.
The number of Apple employees has been on the rise for the last couple of years. Apple had 154,000 employees in 2021. The company marked a 4.76% increase from 2020.
The latest stats show us that the company currently has more than 165,000 employees.
20. Most recent data shows 34.8% of Apple employees are female, whereas 65.2% are male.
Apple has been trying for a while now to include more people from different backgrounds. the figures are similar to the ones from 2020, except for the fact that the number of white employees has somewhat decreased (by about 3.2%).
According to the inclusion and diversity Apple company overview from 2021, the racial diversity looks like this:
- 43.8% of Apple employees are white,
- 27.9% are Asian,
- 14.8% are Hispanic/Latinx,
- 9.4% are Black,
- 3.2% are multiracial, and
- 0.7% are indigenous.
21. 50% of Apple employees in the US are underrepresented minorities.
The number of underrepresented(URC) employees grew by 64% to more than 18,000 people. Moreover, the list of Hispanic and Latino workers increased by 80%. They also experienced a 90% increase in leadership, while the number of Black employees grew by 50% and 60% of the employed got promoted.
Likewise, Apple company facts note that the number of female workers globally witnessed a growth of 89% (a 87% increase in leadership as well).
22. 41.2% of Asian employees at Apple work in tech.
The majority of Apple’s tech team is made of Asian and white men. In fact, only 24.4% of women work in the tech department, compared to 75.6% of men.
White people make the highest percentage (42.6%) of the tech workforce, followed by:
- Asian (41.2%),
- Hispanic/Latinx (7.8%),
- Black (5.5%),
- multiracial (2.4%), and
- indigenous (0.5%).
Little Known Apple Statistics & Facts
What separates Apple from other companies? Why did it have the “number of the beast” as its price?
23. Apple buys a new company every 3–4 weeks.
Apple buys small technology firms with interesting innovations that the company can incorporate into their products. For example, Apple bought PrimeSense, a 3D sensing company, and used its technology for Apple’s FaceID.
Another successful purchase was Beats Electronics, a headphone manufacturer founded by Dr Dre, a famous rapper and producer.
Will Apple ever die? Probably not, as it keeps advancing and improving itself with new cutting edge knowledge. In the last six years, Apple purchased 100 companies.
However, Apple is pretty selective when it comes to companies. When Tesla’s founder, Elon Musk, in 2013 asked Apple to buy his EV business, Tim Cook refused to meet with him.
24. Apple had a “no smoking” ban regarding their computers.
(Did You Know Stuff)
It may sound funny, but there was a ban on smoking when using an Apple computer. If you thought there are not many crazy Apple statistics or facts, you are wrong.
Namely, if you were to get caught smoking near your Apple computer, your warrant could’ve been voided.
25. Real Networks turned down the iPod.
Even though Steve Jobs was the one to introduce the iPod to the world, he wasn’t the one to design it. Instead, the iPod was designed by Tony Fadell in the 2000s. He offered the product to some pretty big brands such as Phillips and Real Networks, who both rejected it.
Steve Jobs does deserve recognition for this product since he was the one to accept Fadell’s proposal and had the company develop the iPod we know today.
According to Apple music statistics, they also developed iTunes, the content-delivery system that dominates 80% of the worldwide paid music market.
26. The first Apple computer was sold for $666.66.
In July 1976, Apple released its first computer. There were 200 Apple I computers, all of which Steve Wozniak had hand-built.
It isn’t a coincidence that the computer was sold for “the number of the beast.” Namely, Wozniak liked the repeating digits.
Also, it just so happened that the best retail price was around that number. Once the updated version came out, it became the first successful personal computer on the market.
Who is the CEO of Apple?
The current CEO of Apple is Tim Cook. He was named CEO in 2011, and before that, Cook was a chief operating officer. Cook was the one who played a crucial role in the continued development of strategic reseller and supplier relationships.
Tim used to work at Corporate Materials for Compaq and the Reseller Division at Intelligent Electronics, among other things.
How many shares does Apple have?
When it comes to the individual shareholders, Arthur Levinson owns the most—4,592,140 shares of Apple stock. The next important shareholder is Tim Cook, who owns 837,374 shares of Apple stock. Jeff Williams is the third leading individual shareholder, with 489,260 shares.
On the other hand, Vanguard Group is one of the institutional shareholders, and it owns 1.3 billion shares. BlackRock (1.11 billion shares) and Berkshire Hathaway (1 billion shares of Apple) are the other two major institutional shareholders.
What percent of the population has an Apple iPhone product?
Today, the number of American iPhone users amounts to 46.9% (so far). That said, in 2022, the number of iPhone users in the US will most likely reach 118 million, given that in 2021, about 116.3 million Americans had an iPhone.
The overall percentage of iPhone users in the last seven years didn’t fall under 40%. For example, 42.3% of Americans used iPhones in 2014, 44.2% in 2017, 45.2% in 2019, etc.
How does Apple make most of its money?
American consumers and iPhone sales are Apple’s main source of money looking at products and regions. For example, in Q1 of 2022, the total revenue by region looks like this:
- Americas comprised 42% of Apple’s total revenue
- Europe made for 24% of revenue
- China, Hong Kong, and Taiwan (21%)
- Japan (6%), and
- the rest of Asia Pacific (8%).
Regarding iPhones, they covered 58% of the company’s total revenue. Wearables, home products and accessories (12%), Macs (9%), and iPads (6%) are contributing much less.
Final Note on Apple Statistics
Besides being fun, Apple products are also pretty useful, so it’s no wonder they’ve become everyone’s favorite over the years. Nevertheless, not everyone sees how much hard work and innovation is invested in what we know as household items.
Apple statistics have shown us just how significant this company is. It’s a trillion dollar company, breaking more and more records on the technology market, while at the same time making our lives a bit more fun.
- ABC News
- Business Insider
- Business Insider
- Business of Apps
- Companies Market Cap
- Cult of Mac
- Did You Know Stuff
- Marketing Mind