The 4th of July, or Independence day, is one of the biggest July holidays in the US. Many Americans celebrate the holiday by grilling out, having picnics, and watching fireworks.
On that note, according to the National Retail Federation’s annual Independence Day poll, 84% of US citizens plan to commemorate the holiday this year. The number is identical to that in 2021 and 8% higher than in 2020.
Since customers are already flocking to local stores that sell items that are essential for the holiday, it’s estimated that Americans will spend roughly $7.7 billion this year (or $84.12 per person).
In comparison, in 2021 and 2020, Americans spent a bit less, i.e., $7.52 billion and $6.52 billion, respectively.
When it comes to celebration, 59% of respondents plan to spend their money on cookout/BBQ/picnic, fireworks/community celebration (37%), and travel (13%).
Based on AAA’s predictions, 47.9 million Americans will take a trip during the long weekend. However, many people plan to remain closer to home due to the high cost of gasoline.
The top three most popular domestic travel destinations, according to AAA, are Orlando, Florida; Seattle, Washington; and New York City.
On the other hand, 16% of Americans plan to skip the celebration altogether this year.