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Finance News - 29% of Americans Plan to Spend More Money on Holiday Shopping

29% of Americans Plan to Spend More Money on Holiday Shopping

  • Marina Avramovic
  • December 16, 2021

According to the latest reports, in 2021, 29% of American consumers plan to spend more money on holiday shopping than the previous year, despite the shaky economic situation.

Based on NPD’s estimations, holiday spending will increase between 3%–5%, starting from October and ending in early January.

The data also shows us that one-third of consumers plan to buy more gifts this year since they intend to spend the holidays with their family and friends. In fact, 47% of consumers want to visit their family and friends during the holidays.

Before the COVID-19 vaccine was out, 49% of shoppers claimed they would gladly go back to indoor shopping after they get vaccinated, whereas 65% preferred to buy products from online stores.

Today, 58% of consumers feel comfortable going back to indoor shopping, and 32% are less concerned about the coronavirus than they were back in 2020 due to the availability of COVID-19 vaccines.

On top of that, many consumers plan to spend $1,000 or more on holiday gifts in 2021.

Also, according to the data, 51% of Americans want to start their holiday shopping before Thanksgiving (November 25).

Retailers expect that technology and home products will be the most sought-after goods among US shoppers. At the same time, online shopping will continue to flourish as never before.

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Marina Avramovic

Marina is a content writer and a film-maker who spends most of her time in front of the computer, writing articles and blog posts on various subjects, learning fictional languages or editing avant-garde movies. This compulsive penchant for learning new ways of dreaming and writing became her dream job. When she's not obsessing about work she tries to cook, read dystopian novels and go on adventures with her dog.

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  • December 16, 2021
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